CHANEL and the Villa Noailles: An Unforgettable Love Tale Thru Time.


Studying Time: 6 mins

The 12 months 2023 marks the centenary of the beginning of the Villa Noailles’ building, designed through architect Robert Mallet-Stevens for the consumer couple Charles and Marie-Laure de Noailles. This mythical place of dwelling, a masterpiece of recent structure positioned up within the hills of Hyères within the south of France, was once awarded the “fresh artwork centre of nationwide passion” label in 2017. Lately it’s related to an the world over famend cultural programme, together with the Global Competition of Design – Design Parade Hyères and the Global Competition of Internal Design – Design Parade Toulon in June and the Global Competition of Type, Images and Equipment – Hyères in October.

CHANEL and the Villa Noailles have a long-standing courting, initiated through Gabrielle Chanel within the first part of the remaining century. Just about the avant-garde, the couturière and the couple moved in the similar creative circles. Charles and Marie-Laure supported a lot of avant-garde artists from all disciplines. Like Gabrielle Chanel, they have been buddies with Pablo Picasso, Alberto Giacometti, Jean Cocteau and Guy Ray, and Marie-Laure de Noailles incessantly wore Gabrielle Chanel’s Haute Couture creations. Impressed through the avant-garde structure of the Villa Noailles, Karl Lagerfeld took a chain of images of the development in the summertime of 1995.

Picture Credit: CHANEL

CHANEL because the Primary Patron of The Villa Noailles and the Competition

In 2010, CHANEL sealed those hyperlinks through changing into the primary patron of the everlasting Charles et Marie- Laure de Noailles, une vie de mécènes exhibition on the Villa Noailles, the primary exhibition dedicated to the couple and their patronage from 1923 to 1970.

In 2014, bolstered through its hyperlinks with the Villa Noailles and its ongoing dedication to creativity and the avant-garde, CHANEL become a Grand Spouse of the Global Competition of Type, Images and Equipment – Hyères. Established in 1985, this annual tournament celebrates and rewards younger style designers. In 2015, CHANEL was once visitor of honour on the thirtieth version of the pageant: Karl Lagerfeld as Inventive Director and Virginie Viard, then Director of the CHANEL Advent Studio (now Inventive Director of the Type Collections), chaired the pageant’s style jury.

Since then, CHANEL has been rewarding the winners of the Type and Equipment competitions once a year. The winners of the Grand Prix of the Jury Première Imaginative and prescient and the Grand Prix of the Equipment Jury, every obtain a grant of 20,000 euros for the introduction of a brand new design challenge with the Métiers d’artwork in their selection, this is then unveiled the next 12 months. As a part of this partnership, CHANEL could also be the respectable spouse of the makeup sales space on the pageant’s runway displays.

Picture Credit: Villa Noailles Hyères

Since 2019, the le19M Métiers d’artwork Prize has rewarded the most productive collaboration between the 10 finalists of the Type Prize and the craze Métiers d’artwork. The identify of this prize echoes le19M, which become a Grand Spouse of the pageant along CHANEL in 2020. Positioned at Porte d’Aubervilliers in Paris, this new web page, designed through CHANEL, brings in combination 11 maisons d’artwork and l. a. Galerie du 19M, selling the craze and ornament Métiers d’artwork to most of the people. Just about 600 artisans and mavens serve the creativity of French and global manufacturers, huge teams and unbiased shoppers, and the more youthful era of designers. The winner of this prize receives a grant of 20,000 euros to make a brand new inventive challenge with the Maisons d’artwork of his or her selection, to be unveiled on the pageant’s subsequent version.

The thirty eighth Global Competition of Type, Images and Equipment – Hyères will happen from twelfth to fifteenth October 2023.

2023: a Robust Dedication from CHANEL

Lately, CHANEL is additional strengthening its dedication through changing into a big sponsor of the Villa Noailles’ centenary. On Thursday, thirtieth March 2023, the release of this anniversary was once celebrated on the villa, in Hyères, with the inauguration of the exhibition “Le Clos Saint Bernard, dit villa Noailles 1923 – 2023”. It persevered on the Librairie 7L, in Paris, with the presentation of an extract from the musical introduction “Ressusciter l. a. Rose”, within the presence of Bruno Pavlovsky, President of CHANEL’s Type actions.

In keeping with an unique thought through Jean-Pierre Blanc, in partnership with the Opéra Toulon Provence Méditerranée, this musical proposal through composer Vincent Huguet can pay tribute to the existence, paintings and reminiscence of Marie-Laure and Charles de Noailles. Composed through Raphaël Lucas to a libretto through Simon Johannin, it options the singers Camélia Jordana and Malick Djoudi, with the participation of the Wonsembe. The costumes, specifically created through the artist Jacques Merle, have been embroidered through Montex below the creative route of Aska Yamashita.

All over the 12 months, a lot of occasions can be going down each on the Villa Noailles and out of doors its partitions, significantly in June all the way through the Hyères Design Parade and the Toulon Design Parade, and in October all the way through the Global Competition of Type, Images and Equipment – Hyères. A number of the highlights of the pageant, the general public will have the ability to attend the inauguration of a brand new exhibition devoted to the cloth wardrobe of Marie-Laure de Noailles, which can be held from twelfth October 2023 to 14th January 2024, with the participation of CHANEL. Those remaining two occasions supported through the Area recall the unique vocation of the Villa Noailles: to rejoice the avant-garde, and to inspire creative encounters and dialogues between disciplines, giving upward thrust to new collaborations.

CHANEL and le19M, Companions of Design Parade Toulon, Global Competition of Internal Design

CHANEL and le19M had been companions of Design Parade Toulon, Global Competition of Internal Design, since 2016, reaffirming their want to give a boost to introduction in all its bureaucracy and to give a contribution to the affect of ornamental arts savoir-faire.

Created in 2019, the Visible Vending Prize awarded through CHANEL is accompanied through a grant of 20,000 euros. It lets in the winner, selected from some of the ten finalists of the inner design pageant, to collaborate with the ornamental Métiers d’artwork. They’re invited to design a window show echoing the Mediterranean theme with a motif, object or piece of furnishings impressed through a silhouette from the CHANEL collections in their selection. Their creations are then exhibited on the Former Bishop’s Palace in Toulon.

Design Parade Toulon, the seventh global pageant of inner design, can be happen from twenty second to twenty fifth June 2023.

José Amorim
Data sourced through the writer for All content material is copyrighted with out a copy rights to be had. Pictures are for representation functions handiest.



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