The hot resurgence of memecoins has apparently impressed a vital shift throughout the NFT ecosystem. Why? Since the attainable to benefit from buying and selling well-liked tokens corresponding to $PEPE, $TURBO, and the like is simply too excellent to cross up, even for essentially the most staunch NFT buyers.
Whilst open editions and burn mechanics led the pack for the primary part of 2023, memecoins certainly stole the display in April, inspiring each reward and controversy. But, even if buying and selling started to sluggish and costs waned within the wake of a Coinbase fiasco, one NFT influencer emerged as doubtlessly the largest breadwinner of all the memecoin ecosystem so far.
By means of launching two of his personal memecoins, a pseudonymous collector referred to as Ben.eth controlled to generate just about $7 million in ETH, garnering each fanfare and well-liked opposition within the procedure. Right here’s the way it all went down.
First, there was once $BEN
Even though Ben.eth was once already a relatively well known collector within the area previous to memecoin season, his engagement apparently began to pick out up when he started tweeting in beef up of the rising $PEPE group. After a spell of commenting on value motion and the meteoric upward push of the preferred token, Ben.eth made up our minds to check out his hand at launching a identical providing.
Input $BEN, a memecoin sporting the private branding of its author. With $BEN, Ben.eth introduced 420.69 trillion tokens into the wild, spurred on through a presale that began on Would possibly 4. Whilst a number of the tweets referencing the presale have since been deleted, through some accounts, the presale raised round 60 ETH from a couple of hundred wallets and closed just a day afterward Would possibly 5.
Subsequent got here the general public sale, which noticed holder numbers upward push into the hundreds. But, in a while thereafter, costs started to development downward, and it gave the impression that the coin would fizzle out prior to it even had an opportunity to start. This is till crypto content material author BitBoy were given concerned with the challenge.
Identified for his arguable previous and heavy-handed takes on crypto and NFTs, BitBoy, whose actual title is Ben Armstrong, discovered an affinity with $BEN. After first taking to Twitter to discuss concerning the coin on Would possibly 8, Armstrong brazenly introduced his involvement within the challenge just a day later.
After just a few days of Ben.eth and Armstrong being at the identical group, the $BEN group was once hit with somewhat of a curveball. On Would possibly 11, it was once introduced that Armstrong can be “taking it over 100%” and Ben.eth would develop into an guide.
Sooner or later later, Ben.eth unveiled his subsequent memecoin.
$PSYOP memecoin conflict
On Would possibly 12, Ben.eth introduced that his new coin, $PSYOP, can be launching by the use of presale. The coin took its title from a well-liked meme structure that references, and every now and then makes mild of, the United States’ historical past of mental conflict.
The $PSYOP announcement was once apparently the place the talk surrounding Ben.eth’s memecoin choices in point of fact got here to a head. As a result of whilst the $BEN state of affairs has impressed opposition in large part because of its Bitboy association, $PSYOP was once flagged through contributors of the group for its flimsy release mechanics — or lack thereof.
In a since-deleted tweet, Ben.eth introduced that to safe presale $PSYOP tokens, customers should ship ETH at once to him at his ENS deal with. This intended that attainable traders would want to take Ben.eth for his phrase in the event that they have been to develop into part of the $PSYOP group, as no contract were deployed on the time of the presale.

In a while after his announcement, ETH started flooding into the Ben.eth pockets, and the influencer would in the end safe round 3,800 ETH, simply wanting $7 million in just a few days. The magnitude of the sale brought on many influential names within the NFT area to remark, with sentiment cut up between the ones praising the transfer and others going as far as to counsel it was once unlawful.
But, as days endured to cross after the $PSYOP presale with out a contract completed or launched, unease amongst each traders and skeptics began to upward push. Even so, Ben.eth endured to advertise his memecoin unfazed, sharing “proof” from the alleged coin’s developer so as to add clout to the challenge and poking a laugh at those that referred to as for him to serve prison time within the procedure.
On Would possibly 18, the $PSYOP contract went reside, and Ben.eth joined a Twitter Area hosted through outstanding NFT commentator ThreadGuy to transparent the air. Round 17,000 listeners joined in to listen to what the memecoin millionaire needed to say. However many left disenchanted, taking to Twitter to name our Ben.eth for contradicting himself throughout the distance and failing to offer transparent solutions to questions he was once requested.
The release was once a multitude.
Many of us misplaced hundreds of bucks already.
Don’t purchase this rubbish. You can get rekt identical to those other folks. %.twitter.com/FH14gh2tyT
— Aaron (@AaronSage) Would possibly 19, 2023
And because the $PSYOP hype was once apparently coming to a head after the contract went reside, those that purchased into the memcoin early on began to realize discrepancies between the allocations they’d to begin with bought and what was once airdropped to their wallets.
Responding to this new inflow of grievance, Ben.eth appeared to double down on his nonchalant mentality whilst boasting concerning the release as a good fortune. In the meantime, customers in Web3 renewed conversations surrounding the legality of his movements, prompting lawyer Mike Kanovitz to believe the speculation of submitting a elegance motion lawsuit towards the now-infamous collector.
Even though Ben.eth threatened to report a counter-suit towards Kanovitz and his company, it is still noticed if any criminal motion will ensue within the wake of $PSYOP. Whilst some may’ve as soon as idea (or possibly even nonetheless consider) that $BEN and $PSYOP may just end up to be a champion of memecoins, it kind of feels much more likely that the movements of Ben.eth (even though undeniably ancient) will pass directly to weave a cautionary story.