Volvo Automotive UK is informing customers of its transfer to direct-to-consumer gross sales in June with a reminder that this does not imply Volvo dealerships are remaining down.
A observation launched these days highlighted Volvo’s fresh tendencies, together with launching on-line new automotive gross sales, its Care By way of Volvo subscription be offering, and on-line OEM-approved used automotive gross sales, and added: “In June this 12 months we’ll be taking the following vital step as the United Kingdom turns into our first 100% direct marketplace after we shut the United Kingdom wholesale channel.
“It is very important be aware that we aren’t remaining the Volvo Automobiles shops. They remain crucial a part of a continuing on-line and bodily user revel in.”
Companions in its franchised community are moving to company type contracts which place them as a carrier supplier for Volvo, which would be the store.
Volvo stated its new method to getting a Volvo automotive is designed round flexibility for the patron, as there may be a lot of investment choices and without reference to whether or not somebody visits a Volvo dealership, enters Volvo’s ‘city studio’ in London’s Brent Pass buying groceries centre, use its web site or the Volvo Automobiles app, and “everybody must get the similar exceptional and significant revel in”.
Kristian Elvefors, Volvo Automotive UK managing director, stated: “Evolving user wishes are the motive force in the back of this transformation. We wish to give you the best possible conceivable revel in for our customers, no matter their purchasing personal tastes.
“The transformation is being undertaken in shut collaboration with our store companions and we’re assured it’ll ship an industry-leading purchasing procedure.”
He stated it used to be thrilling to look the development already made as Volvo transitions into this new gross sales type. “Thus far this 12 months, 17% of our gross sales had been on-line and direct, and so they keep growing as we transfer against the final touch of this change,” Elvefors added.
Underpinned all gross sales is the on-line retailer, volvocars.com, offering clear and nationwide on-line pricing with out haggling or hidden charges.
A centralised virtual stock machine that can permit Volvo to look all inventory to be had around the nation at any given time, to lend a hand customers find and obtain automobiles quicker.
Volvo reiterated that whilst on-line user relationships will play an increasingly more vital function, its bodily shops will at all times be a key part, answerable for a large number of on a regular basis touch with customers, comparable to offering take a look at drives and helping them via the brand new gross sales procedure, and handing over and servicing automobiles.
“We’re in reality having a look ahead to proceeding our sturdy courting with Volvo Automotive UK as we go through this large transformation,” stated Chris Carr, managing director and proprietor of Volvo Automobiles Shrewsbury, who used to be a number of the first to signal the brand new spouse settlement.
“Volvo has proven willingness to hear shops during this adventure and demonstrated openness. This collaboration leaves us, as shops, in a in reality certain position to pressure our companies ahead, whilst securing a basic function one day of Volvo’s first direct gross sales marketplace.”
Volvo stated that funding in complicated information analytics functions will lend a hand it perceive shoppers higher: what they would like and the way it could make their lives more uncomplicated.
Sweden would be the subsequent marketplace to change to this type, whilst different markets in Europe will practice as they change into able.
