The United States smartphone marketplace has declined 17% YoY in Q1 2023 because of stock correction and vulnerable shopper call for. However, the iPhone has higher its marketplace percentage to 53% in Q1 2023 from 49% in Q1 2022, appearing that Android house owners are switching to Apple.
This data comes from the most recent Counterpoint Analysis research. Whilst the iPhone has the most important marketplace percentage, Samsung maintained its 2nd place with an unaltered 27% percentage. Motorola fell from 10% to eight%, TCL from 3% to two%, Google held at 2%, and others fell from 9% to eight%.
Senior Analyst Maurice Klaehne famous, “Whilst pay as you go manufacturers noticed important YoY cargo declines, there have been some silver linings. Samsung’s Galaxy S23 shipments have been up double digits YoY, whilst the Galaxy A14 5G carried out exceptionally neatly in pay as you go. The space between low-end and top rate units appears to be widening, making a vacuum within the mid-range software class.”
Whilst the Counterpoint Analysis document issues out a declining smartphone marketplace, the newsletter doesn’t say a lot about Apple’s management. But even so, the corporate has “controlled to extend its marketplace percentage in spite of a YoY drop in its shipments.”
Final yr’s provide chain constraints may well be at the back of this build up in marketplace percentage, which made it inconceivable for iPhone customers to shop for Apple’s newest flagship telephones. With a better call for after the vacations, the corporate made a benefit within the first quarter of the yr with the iPhone 14 Professional and Professional Max fashions.
Affiliate Analysis Director Hanish Bhatia additionally commented at the Android to iOS transfer. He says the migration “pushed through younger and first-time smartphone customers continues to stay a key ache level amongst Android OEMs,” and Apple’s ecosystem continues to trap newbies.
The complete document is price studying, because it additionally offers a couple of tidbits in regards to the foldable smartphone marketplace, by which Samsung dominates.
