What’s MICE? (Conferences, Incentives, Meetings and Occasions)


Whether or not you’re a journey supervisor or an match organiser, likelihood is that you’ve heard of the acronym MICE (otherwise you’re logo new and are curious to be told about it!). With shut ties to the trade journey {industry}, MICE specializes in the group, coordination and participation of attendees for trade occasions and meetings.

On this piece we’ll be reviewing all sides of MICE, exploring its dimension on a world scale, along the primary demanding situations of this ever-expanding {industry}.

What’s MICE?

MICE stands for Conferences, Incentives, Meetings, and Exhibitions. It’s about companies which can be chargeable for organizing conferences, meetings, large-scale exhibitions, and incentive-driven projects.

Whilst components of recreational journey are incessantly integrated into the trade of MICE, the MICE {industry} incessantly makes up a big element of worldwide trade journey projects, conferences and occasions. MICE markets are analyzed and divided with a purpose to perceive the {industry} as a complete, along with its regional developments.

Let’s dive somewhat bit extra into each and every of the 4 various kinds of occasions that make up the MICE sector: Conferences, Incentives, Meetings, and Exhibitions.


Held essentially in resort convention rooms or match facilities, conferences are incessantly one-off or unmarried day occasions that inspire running execs and stakeholders to return in combination. 

The conferences {industry} goals to create an afternoon for wisdom sharing, crew construction and objective atmosphere, in addition to resolving battle and tackling trade or industry-specific demanding situations. 


Incentives are rewards or reputation supposed to honor contributors of a company, corporate, and even VIP shoppers of the trade, so to exhibit thank you or appreciation for a role smartly completed. Incentive journey can be awarded to recipients with a purpose to spice up morale and building up worker loyalty between a company and their particular person group of workers, groups of other folks, or corporate companions.

Whilst essentially rooted in recreational, Incentives incessantly contain trade staff tourism, together with lodging, transportation, corporate eating alternatives, and tours, as a part of your entire incentive package deal.


Very similar to conferences, a convention gathers execs united over a not unusual pastime or matter and amplifies it. Steadily spanning a couple of days, meetings generally include a big staff of other folks in attendance and are most often held at an occasions middle or conference middle. 

It may be an in depth company match for a particular corporate or group, a couple of organizations, and even prolong to incorporate most of the people.

Meetings continuously come with keynote audio system, along talks, seminars and workshops introduced through wisdom mavens and visitor audio system that contributors can sign up for. The aim of meetings is to extend {industry} wisdom, community with like-minded people and interact with the subjects handy. 


After all, there are exhibitions. Huge in scale and recognized for his or her intensive making plans efforts, exhibitions are most often held inside of conference facilities or arenas. They convey in combination both a unmarried corporate or a couple of organizations to show off and advertise key services and products to contributors of the general public. 

On the other hand referred to as business presentations, exhibitions are incessantly hyper-focused, focusing on one specific area of interest or {industry}. Many exhibitions characteristic keynote audio system, wisdom mavens and different exhibitors from inside the given area of interest {industry}, giving talks and offering demos of goods.

Exhibitions can both be trade to trade (B2B) in nature or trade to client (B2C), which means companies promoting to different companies or companies promoting to consumers or contributors of the general public. Exhibitions are specifically in style inside the pharmaceutical, attractiveness and tech industries.

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How giant is the MICE {industry}?

In 2021, the worldwide MICE {industry} was once valued at $658.5 billion US. The speedy expansion of MICE around the globe is essentially associated with stepped forward infrastructure, enhanced tourism due to the expansion and enlargement of companies stretching throughout borders, in addition to certain financial expansion and developments.

What are the primary demanding situations of the MICE {industry}?

Underneath, we’ve integrated a number of the number one demanding situations that face the MICE {industry}, together with venue and match location, trade traveler spend in addition to surprising itinerary and agenda adjustments as in step with the calls for of presenting occasions of all sizes.

Expense journey control

On moderate, trade vacationers that attend MICE occasions spend over 65% in their source of revenue on resort rooms and resort eating and some other 10% on native transportation.

With such a lot of travel-related bills for corporations, no longer simplest will you wish to have to concentrate on monitoring workers’ journey spend, but in addition making sure your corporate’s journey spend insurance policies are adopted for staff who embark on MICE journey. 

TravelPerk’s trade journey instrument provides integrations together with your current expense control programs, serving to you to succeed in a hen’s eye view of your entire trade journey bills. 

With your whole corporate’s trade journey invoices consolidated into one centralized dashboard, TravelPerk saves you treasured time.

Get started saving cash on trade journey on your corporate as of late!

Loss of journey stock

Attendees to MICE-related projects are extra mindful than ever in regards to the vacation spot in their desired convention. In reality, one fresh learn about discovered that 70% of attendees famous the development venue as a figuring out consider deciding to wait.

MICE organizers will want to cater no longer simplest to the wishes of attendees and execs attending the development, but in addition the journey enjoy that emerges as a part of the enjoy.

Fashionable journey control corporations similar to TravelPerk assist to deal with this drawback through providing journey managers and match planners expansive journey inventories. 

Through the use of TravelPerk, MICE organizers achieve get right of entry to to the most important international stock of flights, motels, trains, and automotive leases. The choices are never-ending in serving to what you are promoting vacationers get from level A to indicate B. for any assembly, convention, exhibition or incentive-inspired shuttle.

Loss of flexibility within the face of the sudden

The MICE {industry} is matter to surprising trade. Moving schedules, assembly occasions and convention dates way workers want to be on their ft will have to their trade journey plans fall thru or shift all at once.

TravelPerk’s instrument means that you can cancel or regulate any reserving as much as 2 hours sooner than departure and obtain as much as 80% again in TravelPerk credit on your workers’ subsequent trade shuttle.

Make MICE give you the results you want

Go back and forth managers and match planners alike are ready to triumph over the demanding situations of the MICE {industry} with TravelPerk. Learn how the sector’s greatest trade journey platform let you effectively facilitate worker reserving and journey for conferences, incentive-driven journeys, meetings and exhibitions.



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