North West teenager places perfect foot ahead with personal shoe emblem


Owner of Dapper Shooz Utlwanang Mmeti.

Proprietor of Dapper Shooz Utlwanang Mmeti.

  • North West youngster Utlwanang Mmeti has his personal shoe emblem Dapper Shooz.
  • The 17-year-old entrepreneur began his industry in early 2020. 
  • He bought his first pair of trainers in his mom’s storage, and now owns a store in Midrand. 

3 years in the past, North West youngster Utlwanang Mmeti began his sneaker industry in his mother or father’s storage in Luka, Rustenburg.

These days, the 17-year-old has a fully-fledged retailer in Midrand and hopes his shoe industry will develop so he can create jobs for younger folks.

The younger up-and-coming entrepreneur is made up our minds to make a transformation and encourage and convey exchange to the lives of younger South Africans.

Mmeti was once born and raised in Luka, Rustenburg, and matriculated at Thethe Highschool in 2022 with a Bachelor’s cross.

Alternatively, as he had already began his shoe industry, he selected to take an opening yr.

“I determined to take an opening yr to concentrate on rising the emblem,” Mmeti mentioned.

He has all the time had a love for type and sneakers and recalled moments when he would consult with the mall along with his brother and spot all of the cool sneakers with other designs on show.

A Dapper Shooz design

Dapper Shooz

A design from Dapper Shooz.

Moments like the ones are what impressed him to start out his shoe corporate, Dapper Shooz.

“My brother and I’d see many of us on the shoe retail outlets within the mall.

“Many of us would all the time take a look at other sneakers and types, discussing what is in and trending. Seeing that impressed me to start out my shoe corporate,” mentioned Mmeti.

Dapper Shooz happened at the start of 2020 as his concept of exploring his interest. 

“Beginning a industry is numerous paintings, and it calls for arduous paintings and determination,” mentioned Mmeti.

He famous some issues have been regularly out of succeed in rising up in a small village, and by means of beginning this industry, he hopes to encourage the ones with desires to pursue them.

Mmeti mentioned:

Earlier than the real industry, there was once a plan in the back of it. I advised my brother what I meant to do, and he was once bought. He advised me to attract up a marketing strategy and provide it to him.

“Seeing my seriousness, my entire circle of relatives was once additionally on board and presented to lend a hand me with the capital. I began the corporate with my little financial savings and the cash my circle of relatives, buddies, and kinfolk helped me with.”

Mmeti mentioned his circle of relatives was extra supportive after they noticed he had stored as much as get started the industry.

Because of this, they have been much more all for serving to as a result of they noticed he was once occupied with turning this dream right into a fact.

The title of the emblem – Dapper Shooz- in keeping with Mmeti, “is catchy and simple to bear in mind”.

He mentioned the title arose from a brainstorming consultation along with his circle of relatives the place he first of all sought a Setswana or African title.

“After brainstorming, the phrase ‘dapper’ caught with me.

Dapper Shooz

Dapper Shooz proprietor Utlwanang Mmeti.

“It was once simple to bear in mind and may simply be understood.”

Dapper approach being good and smartly dressed.

“From there, I began designing the emblem and confirmed it to my circle of relatives, who beloved it,” Mmeti added.

He then started searching for producers to lend a hand deliver the shoe to existence, pronouncing he outsourced the sneakers the world over and the packaging in the neighborhood.

The younger entrepreneur bought his first pair of Dapper Shooz in his mom’s storage in August 2020. 

Mmeti has moved from Luka and now lives in Centurion, Gauteng, along with his brother. 

Dapper Shooz store in Midrand

Dapper Shooz retailer in Midrand.

He mentioned he opened the store in Midrand as it was once nearer to his brother’s position.

Whilst Mmeti considers his oldsters his first position fashions, businessman and entrepreneur Theo Baloyi, the founding father of the Bathu shoe emblem, additionally falls in that class.

“My oldsters are my fast position fashions.

“They encourage me to be a greater model of myself on a daily basis,” he mentioned. 

“The landlord of [the] Bathu shoe corporate may be my position fashion. I would possibly not individually know him [Baloyi], however social media has enabled me to grasp his paintings. 

Mmeti mentioned:

I learn his posts day by day, and I am all the time motivated. He is a changemaker and an employer, and that is the reason what l wish to do.

When he isn’t busy along with his industry, he likes taking part in video video games and studying novels, particularly fiction.

“I am not an overly sporty individual.

“Clothes and textiles are one thing I love. And I love computer systems.”

Mmeti mentioned his momentary purpose was once to generate sufficient income to rent a shop assistant and come with extra designs and hues in his current vary of trainers.

He added he was once specializing in his industry for the yr and can expectantly check in to review subsequent yr. 

Whilst he isn’t positive what he desires to review, he is aware of it will be alongside the traces of textiles, clothes, and design.



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