YouTube CEO Susan Wojcicki, who has led the arena’s biggest video website for the closing 9 years, is stepping down from her function. She’ll get replaced via Neal Mohan, her longtime lieutenant.
In a letter despatched to YouTube’s workers, Wojcicki stated she was once leaving with a view to “get started a brand new bankruptcy keen on my circle of relatives, well being and private initiatives I’m enthusiastic about.”
Right through her tenure, YouTube was an increasing number of vital to the industry for Google, which purchased the website in 2006, and Alphabet, the maintaining corporate that properties either one of them: In 2022, YouTube generated $29.2 billion in advert gross sales — greater than 10 p.c of Alphabet’s general income.
Wojcicki’s departure additionally has significant symbolism for Google and tech generally. For years, she has been probably the most only a few girls to function an enormous tech industry. And she or he was once an integral a part of Google’s founding — she famously rented out her Silicon Valley storage to co-founders Larry Web page and Sergey Brin in 1998, and joined the corporate as its sixteenth worker a 12 months later.
“Susan has a singular position in Google historical past and has made essentially the most improbable contribution to merchandise utilized by other people in all places,” Web page and Brin stated in a commentary. “We’re so thankful for all she’s carried out over the past 25 years.”
Wojcicki began at Google operating advertising, helped construct its on-line advert industry, and at one level ran the corporate’s video provider that was once seeking to compete with YouTube. She ended up arguing that Google will have to purchase the website as an alternative.
Right through her tenure as YouTube’s chief, she made some extent of accelerating its accessibility to advertisers, whilst concurrently seeking to wrangle a huge and unruly team of video creators that powered the website.
That periodically resulted in complaint from video makers, who stated YouTube’s rule adjustments and moderation choices made it arduous for them to make a dwelling, and outsiders, who stated the corporate wasn’t taking a company sufficient hand to deter hate speech and different unsightly content material. “We controlled to disenchanted everyone,” Wojcicki informed me in a 2019 interview.
Wojcicki has spent years operating intently with Mohan, her successor. The 2 of them first labored in combination construction Google’s show promoting industry, and Mohan has been Wojcicki’s No. 2 at YouTube since 2015.
“Susan has constructed a phenomenal staff and has in Neal a successor who is able to hit the bottom operating and lead YouTube via its subsequent decade of luck,” Alphabet CEO Sundar Pichai stated in a commentary.
Underneath is the entire textual content of Wojcicki’s letter to her workers:
Topic: A non-public replace
Twenty-five years in the past I made the verdict to enroll in a few Stanford graduate scholars who had been construction a brand new seek engine. Their names had been Larry and Sergey. I noticed the opportunity of what they had been construction, which was once extremely thrilling, and even supposing the corporate had just a few customers and no income, I determined to enroll in the staff.
It could be probably the most easiest choices of my existence.
Over time, I’ve worn many hats and carried out such a lot of issues: controlled advertising, co-created Google Symbol Seek, led Google’s first Video and Guide seek, in addition to early portions of AdSense’s advent, labored at the YouTube and DoubleClick acquisitions, served as SVP of Advertisements, and for the closing 9 years, the CEO of YouTube. I took on each and every problem that got here my approach as it had a challenge that benefited such a lot of other people’s lives around the globe: discovering data, telling tales and supporting creators, artists and small companies. I’m so happy with the entirety we’ve accomplished. It’s been exhilarating, significant and all-consuming.
As of late, after just about 25 years right here, I’ve determined to step again from my function as the pinnacle of YouTube and get started a brand new bankruptcy keen on my circle of relatives, well being and private initiatives I’m enthusiastic about.
The time is true for me, and I believe in a position to try this as a result of we’ve got an unbelievable management staff in position at YouTube. Once I joined YouTube 9 years in the past, one in all my first priorities was once bringing in an unbelievable management staff. Neal Mohan was once a kind of leaders, and he’ll be the SVP and new head of YouTube. I’ve spent just about 15 years of my occupation operating with Neal, first when he came around to Google with the DoubleClick acquisition in 2007 and as his function grew to grow to be SVP of Show and Video Advertisements. He was YouTube’s Leader Product Officer in 2015. Since then, he has arrange a top-notch product and UX staff, performed pivotal roles within the release of a few of our greatest merchandise, together with YouTube TV, YouTube Tune and Top rate and Shorts, and has led our Believe and Protection staff, making sure that YouTube lives as much as its duty as an international platform. He has a beautiful sense for our product, our industry, our writer and consumer communities and our workers. Neal shall be a fantastic chief for YouTube.
With all we’re doing throughout Shorts, streaming and subscriptions, in conjunction with the guarantees of AI, YouTube’s most enjoyable alternatives are forward, and Neal is the suitable particular person to guide us.
For the entire YouTubers I’ve had the privilege to paintings with, you could have carried out such a lot to make this platform higher through the years. You created the biggest inventive financial system the arena has ever noticed, enabled fully new varieties of artwork and storytelling, and supported thousands and thousands of creators and artists to achieve new audiences—all whilst making an investment in accountable expansion in order that this sensible neighborhood of creators, artists, audience and advertisers may just now not simplest co-exist however thrive in combination. Thanks!
As for me, within the quick time period, I plan to improve Neal and lend a hand with the transition, which is able to come with proceeding to paintings with some YouTube groups, training staff contributors, and assembly with creators. In the long run, I’ve agreed with Sundar to tackle an advisory function throughout Google and Alphabet. This may increasingly permit me to name on my other reports through the years to supply suggest and steering throughout Google and the portfolio of Alphabet corporations. It’s a shockingly vital time for Google—it jogs my memory of the early days—improbable product and era innovation, large alternatives, and a wholesome overlook for the not possible.
And past that, I’ll nonetheless be round, so I’ll have a possibility to thank the 1000’s of other people from all around the corporate and the arena who I’ve labored with and discovered from. However for now, I wish to thank Sundar for his management, improve and imaginative and prescient through the years. I additionally wish to thank Larry and Sergey for inviting me on what has really been the journey of a life-time. I all the time dreamed of operating for a corporation with a challenge that might alternate the arena for the simpler. Due to you and your imaginative and prescient, I were given the danger to are living that dream. It’s been an absolute privilege to be part of it, and I’m excited for what’s subsequent.
Thanks for the entirety,