The Perfect Valentine’s Day Hashtags For Instagram in 2023


Yearly across the starting of February, Instagram feeds get started filling up with Valentine’s Day content material. It’s in reality now not that lengthy till you’ll realize a spike in on-line presentations of affection combined with memes, posts criticizing the industrial nature of the vacation, and, in fact, tons of Valentine’s-themed branded content material.

And, whilst reviews in regards to the romantic vacation range, its doable to generate buzz on social media will have to now not be overpassed. Come to a decision how you wish to have to handle Valentine’s Day 2023 on your Instagram technique and pick out the finest Valentine hashtags to spice up the succeed in of your marketing campaign.

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Now not positive the place to begin? Right here’s the whole thing you will have to know. 

When attempting to determine what hashtags you will have to upload on your seasonal posts, it’s excellent to begin with the fundamentals. We made a listing of the preferred Valentine’s Day hashtags in 2023 so that you don’t must. Right here they’re!

#ValentinesDay (25 million posts on Instagram)

The obvious Valentine’s Day hashtag in 2023 may be essentially the most common one – as you’ll see above, it may be used even in posts selling youngsters’s clothes. 

Alternatively, when the use of this one “giant” hashtag, keep in mind to pair it with hashtags which are a little bit extra particular and talk on your location or trade profile.

In any case, the primary function of hashtags is to extend the discoverability of content material, and also you wouldn’t need your posts to get misplaced among the hundreds of thousands of updates the use of the #valentinesday hashtag.

It’s merely more straightforward to rank within the hashtag browser for much less widespread hashtags.

Notable diversifications:

  • #happyvalentinesday (9.9 million posts)
  • #valentinesdayspecial (130 thousand posts)
  • #valentinesdaycards (87.4 thousand posts)
  • #valentinesdayideas (82.9 thousand posts)
  • #valentinesdayflowers (80.2 thousand posts)
  • #valentinesday2023 (59.1 thousand posts)

#ValentinesDayGift (1.9 million posts on Instagram)

Whilst this Valentine hashtag is probably not as widespread as #ValentinesDay, it holds numerous worth – it could actually carry new consumers on your Instagram account. Deal with it as a possibility to organically get your logo in entrance of latest, precious eyes. Research display that during 2015, 40% of all Valentine’s comparable searches integrated the phrase present

Notable diversifications:

  • #valentinesdaygifts (385 thousand posts)
  • #valentinesdaygiftideas (154 thousand posts)
  • #valentinesdaygiveaway (42.3 thousand posts)
  • #valentinesdaygiftshorher (828 posts)
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#GalentinesDay (1.1 million posts on Instagram)

Valentine’s Day isn’t all the time about romantic love. You should definitely recognize that on your Valentine’s communications to end up that you already know the desires of everybody on your target audience. Gal energy!

Notable diversifications:

  • #galentinesdaygift (5 thousand posts)
  • #galentinesdayparty (5 thousand posts)
  • #galentinesdaygiveaway (1 thousand posts)
  • #galentinesday2023 (312 posts)

#AntiValentinesDay (93.6 thousand posts on Instagram)

#AntiValentinesDay is but every other hashtag you’ll use if you wish to have your content material to be extra relatable to people who don’t have a good time Valentine’s Day – a minimum of now not within the conventional sense. As adverse as it could sound, it could actually upload numerous humor on your communications. Imagine pairing it with Valentine’s-themed memes!

Notable diversifications:

  • #antivalentines (37.3 thousand posts)
  • #singlesawarenessday (1 thousand posts)
  • #antivalentinesdayparty (1 thousand posts)
  • #antivalentinesdaymakeup (1 thousand posts)

If you happen to’re making plans an elaborate social media Valentine’s Day marketing campaign that may beef up a charitable reason or come with contests for customers, imagine the use of a branded Valentine hashtag that may make it more straightforward to your target audience to take part.

Listed below are some a success examples of branded Valentine’s Day-themed hashtags.


Lush used this devoted hashtag of their Valentine’s Day posts, however the neighborhood stuck directly to it, producing an astonishing 40.1 thousand posts in general.


The Frame Store created the hashtag #payloveforward to have a good time inclusive love. The emblem used it of their Valentine’s Day communications throughout global social media channels in addition to in UGC contests on a couple of other markets.


Lindt makes use of this branded hashtag year-round, nevertheless it turns into in particular related round Valentine’s Day. Remaining 12 months, the emblem teamed up with a couple of influencers to proportion the affection with new audiences. 

Earlier than we wrap up, let’s contact on another vital crew of hashtags you will have to pay attention to when making plans your Valentine’s Day marketing campaign: trending hashtags. As a substitute of list ultimate 12 months’s tendencies or seeking to are expecting the longer term, we’ll display you a couple of tactics to search out hashtags trending this present day. As a substitute of supplying you with the fish, we’ll train you easy methods to fish.

1. Use Instagram’s Discover web page

The Discover web page is the very first thing you spot while you move to the Seek tab within the Instagram app. It’s a number of trending content material curated for each and every particular person person in accordance with how they use Instagram. 

You are going to surely see a excellent quantity of Valentine’s Day content material right here within the weeks main as much as the vacation – discover, search for patterns, and get impressed. 

2. Use a hashtag exploration instrument

Automate the method and let instrument do the be just right for you! There’s a variety of equipment to be had – get started with a unfastened answer like All Hashtag.

3. Observe your festival

The use of NapoleonCat’s hashtag research, you’ll briefly to find out which hashtags your competition are the use of and which of those hashtags carry out excellent.

First, you’ll see a basic evaluation of your competition’ hashtags in our so-called “hashtag cloud”. One look is sufficient to see whether or not you’re lacking out on a pattern your competition are embracing:

Best Valentine's Day Hashtags - NapoleonCat's hashtag cloud

You’ll additionally have the ability to see a extra detailed hashtag efficiency within the type of a desk. The hashtags shall be damaged down by way of the collection of posts, feedback, likes, and engagement charge:

Best hashtag for valentine's day - hashtag analytics in NapoleonCat

Wrap up

There you’ve it – the finest hashtags and hashtag methods you’ll use to amp up your Valentine’s Day social media advertising and marketing campaigns

Use our information to verify your Valentine’s posts succeed in the audiences you’re going after, and don’t overlook to measure your effects and follow your findings to long term campaigns. Just right good fortune!

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Determine what to put up and when. To find the best-performing hashtags. Check out it totally free:

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