Novak Djokovic aces hydration: invests in waterdrop® to shake up the beverage business
New York, New York, seventeenth January 2023 – Novak Djokovic, one of the vital global’s most beneficial and completed tennis avid gamers, introduced nowadays that he has joined waterdrop® as an investor and ambassador.
Primarily based in Vienna, waterdrop® has been shaking up the beverage business since 2016, due to its waterdrop® Microdrink and international hydration platform. Decided to switch the basics of an out of date ecosystem, waterdrop® and Novak Djokovic determined to lift their voices towards bad sugary beverages in plastic bottles.
This long-term partnership is about to spotlight a brand new imaginative and prescient of the beverage business and a brand new face of a dedicated era of athletes. In step with the Plastic Air pollution Coalition, a million plastic bottles are bought each minute around the globe, and 91% of all plastic isn’t recycled.
“Turning into an athlete doesn’t simply depend on ability and coaching, but additionally at the possible choices you’re making on your frame. I needed to release many alternative spheres of data and follow them to my on a regular basis existence. A wholesome way of life contains right kind hydration with out a concessions on environmental have an effect on. I imagine that by way of running in combination, we will be able to make an actual distinction and do away with all of the plastic bottles at the excursion,” says Novak Djokovic. “I make the verdict to take duty for my possible choices as an athlete, as a public determine but additionally as a father, and to prevent selling using any of those pre-filled drinks.”
Prior to this announcement, the corporate has lately established itself as a reference with regards to sports activities hydration with the release of the waterdrop® Microlyte class: a brand new hydration-boosting dice that comprises 5 electrolytes and 9 nutrients. In contrast to conventional sports activities beverages, waterdrop® Microlyte is of course flavored, contains no sugar or caffeine, and removes can and bottle waste with its dissolvable dice shape.
Pushed by way of those inventions, waterdrop® goals to create a bunch of original and galvanizing leaders across the matter of hydration.
“We’re past excited to have Novak Djokovic becoming a member of our workforce as an investor and ambassador. Novak is likely one of the largest tennis avid gamers of all time and probably the most revered champions within the sports activities global. He’s an inspiration no longer just for me for my part however for lots of generations. I met any person in point of fact dedicated to the planet with deep wisdom in regards to the significance of hydration. His determination to wholesome and sustainable residing aligns completely with our project. We’re assured that with Novak Djokovic’s strengthen, we will be able to make an actual have an effect on and deeply shake (and alter) the beverage business,” states Martin Murray, CEO & Founding father of waterdrop®.
The Austrian logo is already supporting the United States tennis avid gamers Danielle Collins and Taylor Fritz, highlighting the significance of dedicated logo ambassadors in addition to reworking ATP tournaments plastic-bottle-free with cutting edge hydration benches. Novak Djokovic, who has made a vital seven-digit funding will sign up for waterdrop® in his position as investor and long-term international ambassador for all the logo.