Song tech startup Orfium acquires tune reporting and audio popularity corporate Soundmouse

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Los Angeles-based tune tech startup Orfium has bought Soundmouse, a London-based media generation corporate that focuses on tune cue sheet reporting and audio popularity services and products.

Soundmouse is a tune reporting platform utilized by broadcasters and different media corporations, together with British broadcaster the BBC.

The corporate additionally works with assortment societies.

Orfium used to be based in 2015 in Los Angeles by means of Drew Delis and Chris Mohoney, with the purpose, in line with the corporate, of “bringing state of the art generation to the tune rights control area”.

CEO Rob Wells, the former international virtual head of Common Song Crew, joined the industry in 2017.

The corporate additionally has workplaces in AthensLondon and Tokyo, with a world workforce of 300-plus.

Orfium says that its generation has generated “masses of thousands and thousands of greenbacks in more earnings” for its companions, which it says comprises “most sensible international report labels and tune publishers”.

This information marks the most recent acquisition for Orfium.

In April ultimate yr, the corporate bought Breaker INC, a Tokyo-based promotional, advertising and content material corporate, which changed into ORFIUM Japan.

Rob Wells, Orfium CEO, mentioned: “Bringing Soundmouse into the Orfium circle of relatives, we’re shifting to a spot the place we will be able to serve all the leisure ecosystem throughout mainstream and virtual media.

“By means of connecting creators, rights holders, and tune customers, we will be able to ship extra price to stakeholders around the board.”

“Making tune more straightforward to search out, use, monitor and monetise throughout all channels is likely one of the core issues we’re serving to to unravel for the trade.”

Rob Wells, Orfium

Added Wells: “Making tune more straightforward to search out, use, monitor and monetize throughout all channels is likely one of the core issues we’re serving to to unravel for the trade.

“Our tool, constructed on advances in gadget studying and AI, empowers rights homeowners, creators and key stakeholders to grasp extra price as new platforms for media intake emerge and scale.

“There’s no different corporate on this area construction and making an investment in generation like Orfium. Obtaining Soundmouse allows us to scale our product providing and extend deeper into the advanced infrastructure of the leisure trade, streamlining content material advent and control for programme makers, broadcasters and tune rights holders.”

“There’s a massive quantity of synergy between our corporations which can let us ship much more advantages to creators, rights holders, broadcasters and accumulating societies with innovative generation and trade experience.”

Charles Hodgkinson, Soundmouse

Soundmouse Co-CEO, Charles Hodgkinson, added: “Over the last twenty years, Soundmouse has been construction and surroundings the usual in cue sheet control and tracking for the printed and leisure manufacturing area.

“Mix that with Orfium’s experience in UGC monitoring and claiming for publishers, labels and manufacturing tune corporations and we deliver the worlds of virtual and broadcast in combination in an built-in method.

“There’s a massive quantity of synergy between our corporations which can let us ship much more advantages to creators, rights holders, broadcasters and accumulating societies with innovative generation and trade experience.”Song Industry International



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