2d Existence Podcast: Susan Alexandra


We’ve been overlaying the extremely amusing jewellery and accent logo Susan Alexandra since its viral purses debuted in 2017, because the whimsical designs briefly stuck the eyes of many inside the model business. Jewellery and accent clothier Susan Korn—the Susan at the back of Susan Alexandra—if truth be told first began the logo in 2011 as an collection of hand-crafted jewellery, and simply six years later, she was once launching her selection of colourful beaded purses and jewellery with main outlets comparable to Neiman Marcus, Bergdorf Goodman, and Opening Rite. Korn created a logo that felt like a breath of clean air within the business, as her designs—from handbags within the silhouette of a martini glass to quirky cherry-drop earrings—evoked a playful emotion.



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