Workforce Lotus has appointed Mike Johnstone to guide the corporate’s international business operations in a brand new vice-president’s position.
Bringing in combination the present gross sales, aftersales, emblem and PR purposes right into a newly shaped international business department below Johnstone’s management, his group shall be liable for all product traces throughout all territories.
Running with the crowd’s different vice presidents, together with Matt Windle (workforce VP and managing director, Lotus Automobiles), Johnstone will document immediately to Feng Qingfeng, workforce leader government officer, below the Workforce Lotus umbrella.
Johnstone joins Workforce Lotus from Volvo Automobiles the place he maximum not too long ago led the worldwide advertising group in Gothenburg, Sweden.
Previous to Volvo Automobiles, Johnstone has held quite a lot of gross sales and advertising roles at manufacturers together with Harley-Davidson and Kawasaki Motors.
The gang mentioned Johnstone’s appointment marks the start of a brand new technology within the transformation of the Lotus emblem, as the corporate continues the growth of its type vary, grows its world footprint and targets to achieve greater than 100,000 gross sales through 2028 when the corporate marks its eightieth yr.
In the beginning of 2022, Lotus UK made the transfer to an company type settlement for its increasing automobile retail community.
Lotus started the handover of its first Emira fashions in December 2022.
Remaining yr, Lookers’ Charles Hurst automobile retail department has struck an settlement with Lotus Automobiles to increase its simplest dealership in Northern Eire.
Johnstone’s appointment is valuable instantly and he’s going to be primarily based in London.