4 Lunar New 12 months marketing campaign examples you want to peer


The 12 months of the Rabbit is solely across the nook, and it’s time to begin getting able for the birthday party. Thankfully, there are many tactics to do that with electronic mail campaigns.

However how do you stand proud of the gang? What sort of attention-grabbing matter line will have to you utilize? And what promotions will have to you come with on your emails?

If you want some inspiration, we’re right here to assist. Check out those 4 real-life Black Friday electronic mail advertising and marketing examples from our consumers to kick off your marketing campaign making plans.

Lunar New 12 months electronic mail advertising and marketing examples from Revinate’s APAC consumers

1. The Windsor (Australia)

The Windsor - Australia, Lunar New Year

  • Matter line: The Lunar New 12 months lions go back, Summer time EXP’s remaining month and a preview of Valentine’s Day
  • Preview textual content: A weekend of Birthday party on the Windsor
  • Section: Recreational visitors who don’t have clean electronic mail addresses and haven’t unsubscribed

Why do we adore this marketing campaign?

Right here’s an excellent concept to stand proud of the gang: Mix your Lunar New 12 months electronic mail marketing campaign with some other be offering. For instance, Valentine’s Day isn’t lengthy after Lunar New 12 months. In case your visitors can’t rejoice Lunar New 12 months with you, most likely they are able to sign up for you for Valentine’s day as smartly.

The Windsor in Melbourne took this method not to best tell their target market of the particular preparations that that they had on-site for Lunar New 12 months, but additionally gave them a reminder that they might lengthen the birthday party via reserving a keep for Valentine’s Day. And this marketing campaign was once cleverly focused towards recreational visitors.

This 12 months, you might have much more time to increase this kind of be offering as Lunar New 12 months isn’t till January twenty second.

2. InterContinental Singapore (Singapore)


  • Matter line: Wishing You a Completely happy Lunar Niu 12 months
  • Section: Have made reservations

Why do we adore this marketing campaign?

Who doesn’t love a gif? InterContinental in Singapore confirmed simply how efficient a bit of of animation can also be after they despatched a easy, but enticing Lunar New 12 months greeting to visitors who had made reservations.

That is an instance that you’ll simply stick to. And in case you leverage an answer like Revinate Advertising and marketing, you’ll browse limitless interactive pictures or upload your personal to verify the media components are on-brand and attention-grabbing.

3. Lodge G Singapore (Singapore)

Hotel G Singapore - Singapore, Lunar New Year

  • Matter line: FLASH SALE: $88 NETT PER NIGHT
  • Preview textual content: You don’t want to pass over out
  • Section: 
    • Electronic mail #1, Advertising and marketing companions
    • Electronic mail #2, January Energetic Newsletters, double opt-in, visitor location in Singapore, electronic mail domain names aren’t from OTAs

Why do we adore this marketing campaign? 

We’ve at all times emphasised the significance of segmentation, and Lodge G Singapore did an incredible activity of the use of this tactic with their Lunar New 12 months marketing campaign. They despatched the marketing campaign two times, each to extremely segmented teams.

By means of the use of hyper-segmentation, Lodge G Singapore ensured their gives had been despatched to the precise target market on the proper time, which at once contributed to the marketing campaign’s good fortune.

Take note, segmentation can enhance the whole marketing campaign efficiency via as much as 533%. It’s a good suggestion to stay this in thoughts to your long term electronic mail campaigns.

4. Goodwood Park Lodge (Singapore)

Goodwood Park Hotel - Singapore, Singapore

  • Matter line: Gong Xi Fa Cai!
  • Section: Visitors who’ve finished double opt-in who’re newsletters subscribers and/or are at the advertising and marketing communications direct electronic mail record

Why do we adore this marketing campaign?

Right here’s some other quick and candy instance, this time via Goodwood Park Lodge. This marketing campaign was once crafted to succeed in a large number of other people, no longer best those that made reservations, which is what InterContinental Singapore went for.

Sending your database record a digital card is one of the simplest ways to succeed in out to them all through key dates corresponding to Lunar New 12 months. You’ll additionally ship a follow-up message with gives to those that open the primary electronic mail, the use of that as a clear out on your segmentation.

Get started crafting your personal Lunar New 12 months electronic mail campaigns

We are hoping those Lunar New 12 months electronic mail campaigns are useful for you as you get started crafting your personal messages. Just be sure you section your database — and don’t shy clear of combining more than one gives.

If you happen to’d like to peer extra marketing campaign examples, together with some extra generic ones from our world consumers, view our inspirations web page. Wish to be informed extra about how you’ll use electronic mail advertising and marketing to spice up your direct bookings? Discover our advertising and marketing answers.



Please enter your comment!
Please enter your name here

Share post:


More like this