Robin Hood Inn & Suites Drives $200k in Direct Income With Simply 5 Emails


The consequences

Hidden some of the massive Sequoia timber in Victoria, BC is the Robin Hood Inn & Suites, an unbiased assets that prides itself on offering the most productive price and hospitality, with an extended listing of products and services and upgraded facilities which are maximum recurrently attributed to a five-star hotel. Getting the phrase out about this gem was once one thing the promoting crew struggled with for years. By way of the top of 2020, they discovered their resolution; using the Revinate Advertising platform they started to proportion their tale with visitors in a hyper-personalized manner, riding loads of 1000’s of greenbacks in direct earnings whilst decreasing their advertising and marketing prices.

Personalization Thru Visitor Profiles

In November 2020, Robin Hood Inn & Suites made over its generation stack. They changed their PMS and switched from Salesforce to Revinate Advertising for CRM and direct earnings campaigns. What drove this alteration was once a necessity for easier-to-use generation that will permit the resort to fulfill its earnings goals whilst enabling long-term loyalty. For that, they wanted a forged database.

Salesforce was once difficult for a number of causes. First, it was once tricky for the resort to import their knowledge. In the end, they resorted to manually uploading knowledge by the use of CSV information, leading to a top proportion of duplicates and incomplete data. 2nd, they weren’t in a position to run campaigns in SFDC since the procedure was once too sophisticated. Sam Kirsch, the resort’s basic supervisor says, “We would have liked one thing easy that will develop as we develop. If we wish to shift methods or create new segments, we’d like an answer that permits us to try this easily and in real-time.”

The crew decided on Revinate because of its ease of use, hospitality focal point, and talent to assist resort workforce set up visitor relationships. Sam Kirsch explains, “With Revinate Advertising, we will be able to have interaction our visitors in a customized manner once they’re at the assets and once they go back house. This trade is ready connections and with Revinate we have now the knowledge that we want to personalize the keep, welcome again go back visitors, and make sure that our e mail conversation is all the time focused on the suitable recipient on the proper time.”

Evaluating Revinate to SFDC, Sam says, “SFDC is a vertical, store corporate with out a focal point on supporting us in development connections with our visitors. SFDC is a device however we aren’t. We focal point on relationships above all else and Revinate is a courting resolution.”

As soon as decided on, Revinate’s implementation crew was once in a position to seize and synthesize the entire historic visitor knowledge that was once trapped within the previous PMS inside a question of weeks, offering a really perfect basis for Robin Hood’s outbound advertising and marketing efforts and customized visitor engagement.

A Brilliant Spot All over Covid-19

Having invested in Revinate paid off right through the pandemic. With a powerful, dependable visitor database in position, Robin Hood Inn & Suites was once in a position to stay unswerving visitors knowledgeable and power earnings by means of focused on native audiences that have been nonetheless in a position to trip.

Income Thru E mail Advertising

Sam could be very fast to show that he considers Revinate to be a benefit heart. The ultimate 5 e mail campaigns by myself generated just about $200k in earnings. Crimson Yu, the resort’s director of recent trade and media is in the back of the campaigns’ luck. Certainly one of her many duties is growing e mail promotions for the Inn’s extremely engaged opt-in subscriber listing.

Thru those promotional emails, Crimson can proportion the entire Inn’s distinctive promoting issues, from loose shuttles to loose paddle-boards, to the best quality beds in each and every room. In a crowded marketplace, e mail supplies the Inn with a channel to inform their tale, which lets them keep away from discounting as a result of they may be able to keep up a correspondence their price. Sam says, “We’re pleased with what we do. We use Revinate to precise that.”

Gross sales pushed in the course of the direct channel are so sturdy that the Inn often has the perfect RevPar and marketplace proportion in Victoria, which is house to many luxurious manufacturers. And, absolute best of all, as phrase spreads concerning the Inn’s workforce and price, they don’t must cut price up to they used to. Crimson explains, “This iciness, we will take care of our price as a result of we have now an engaged target market of our personal. I feel our earnings will probably be 20-25% over ultimate 12 months.”

Saving Time and Sources

As a result of Revinate Advertising is very easy to make use of, Sam estimates that it’s doing the paintings of 2 full-time workers; “With every other resolution, we would wish two further assets to ship emails, document on campaigns, assemble our visitor knowledge and stay the database blank. However Revinate does all of it, saving us about $70k in assets by myself.”



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