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The 2000s style resurgence is not going any place, as tendencies like cutouts and Barbiecore purple are extra fashionable than ever. Trainer is the newest logo to pay homage to the bygone taste generation, with the reissue of its Demi Bag ($295), a well-liked purse that at the beginning debuted in 2003.
The coveted accent is available in an array of playful colours, like purple, bubblegum purple, child blue, and sweet apple inexperienced. It is simply as trendy as it’s practical, boasting an adjustable strap, an outdoor zip pocket, and a lot of room for your entire necessities. What is extra, it is eco-friendly, constituted of a jacquard mix of natural cotton and recycled plastic bottles.
The purse relaunch coincides with a brand new main marketing campaign from the emblem, that includes a Y2K-inspired shoot with influencers Anajah Hamilton and Gabrielle Richardson dressed in crop tops, visors, miniskirts, and tights from the emblem.
Trainer just lately debuted a vacation 2022 style advert that includes none instead of Jennifer Lopez dressed in not anything however a Trainer varsity jacket and the emblem’s logo-covered socks. The “Really feel the Marvel” marketing campaign additionally spotlights Zoey Deutch and Chan-Younger Yoon in a “playful birthday party” of whimsical style, lensed and directed by means of Anton Gottlob.
Lopez joins an extended record of superstar ambassadors for Trainer, together with Lil Nas X. The 23-year-old rapper stars within the logo’s Braveness to Be Actual marketing campaign, which debuted in early October. Shot by means of Petra Collins, it options Lil Nas X on his adventure to turn out to be a celebrity, transferring via demanding situations and lifestyles stories in a dreamlike series. Just like Lopez, the “Trade Child” artist is impeccably styled, dressed in a crimson shaggy coat and matching go well with whilst keeping a Trainer Tabby bag in his hand.
Stay scrolling to buy the brand new Trainer Demi bag and to look extra pics from Trainer’s newest marketing campaign.