How The Landmark London drove £2m in gross sales with Revinate Advertising


The emblem

The Landmark London is a 5-star, luxurious lodge situated in downtown London. It’s recognized for its stunning glass-covered atrium and luxurious palm timber — which might be neatly documented via each vacationers and locals on Instagram and commute evaluation websites. Visitors of the lodge revel in quintessential London appeal within the luxurious setting of this magnificent Grande Dame lodge. Visitors to find luxurious, sophistication, and serenity throughout the partitions of this spell binding lodge. It’s a real oasis from the hustle and bustle of London.

The problem

Over the last 12 months, the Landmark London’s group went via a metamorphosis — with Emanuela Da Ros becoming a member of as Advertising Supervisor and Richard Kratochvíl transferring from Reservations to Income. The former visitor advertising and marketing group had moved on, so Emanuela and Richard have been tasked with leveraging the prevailing tech stack and striking in combination new methods to extend profit. Their first activity was once to tackle riding profit via electronic mail advertising and marketing.

The answer

Fortuitously, The Landmark London had Revinate Advertising as a part of their present tech stack. Each Da Ros and Kratochvíl have been ready to stand up to hurry briefly, because of the platform’s intuitiveness. “Revinate was once in reality simple to be informed,” says Da Ros. “It’s tremendous user-friendly.”

Revinate Advertising’s energy is in segmentation and personalization. Each are extraordinarily vital for the luxurious lodge. Visitors be expecting top of the range reviews from each interplay with team of workers, whether or not it’s in particular person or by means of electronic mail.

“Previous to Revinate, we have been operating with every other answer that best supplied a unmarried template, so each phase were given the similar electronic mail,” Kratochvíl explains. “Now, with Revinate, we be capable to use a distinct template for each and every phase and tailor the communications and gives. We will be able to communicate to our company bookers another way than our temporary visitors, which is in reality vital to us as it lets in us to forge higher relationships with our visitors.”

In a similar fashion, the power to phase and personalize promotional emails has made a giant distinction within the group’s skill to pressure direct bookings and upsell profit. As a result of Revinate Advertising is in a position to leverage knowledge from other databases, The Landmark London can ship focused upsell communications to spa visitors, loyalty participants, and lodge visitors. In truth, Da Ros attributes their good fortune with upsells to how simple it’s to create personalised campaigns to other segments in Revinate Advertising.

Whilst the revenue-driving capability of Revinate is vital, Da Ros and Kratochvíl are fast to indicate that the platform’s worth is going past the greenbacks earned. “With Revinate, we will supply our visitors with a constant adventure, from the primary reserving affirmation electronic mail to upselling facilities the entire approach to the post-stay survey,” Da Ros says. “This constant revel in is important to keeping up a robust model and riding visitor loyalty.”

Kratochvíl additionally provides, “Now we have a spouse in Revinate that we will believe to expand state-of-the-art era that guarantees that each verbal exchange our visitors obtain shall be on-brand, personalised, and optimized to their software. That’s crucial for us as it’s what our visitors be expecting from us.”

The consequences

With Revinate Advertising, The Landmark London delivers top of the range and on-brand reviews to visitors, even if they’re now not on belongings. The group has a very easy approach to be in contact with visitors and a strong channel to pressure profit. Following a few tricky years for all the business, The Landmark London is seeing call for go back. They’ve generated greater than £2m in direct bookings with Revinate Advertising to this point.



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