Auralee’s sumptuous textures, fashionable colours and silhouettes mirrored of their flagship retailer in Tokyo‘s type district of Aoyama.
Introduced in 2015 and represented at Paris Style Weeks since 2019, Auralee has change into a emerging logo inside Japan and in another country. Auralee is an absolutely authentic logo: whilst maximum type designers use ready-made textiles, dressmaker Ryota Iwai makes his personal textiles, from developing the material to designing the outfits.
Iwai assets his textiles from a textile wholesaler focusing on superb cotton and wool. The logo’s flagship retailer is very similar to Auralee’s collections, minimalist areas and contrasting textures.
Pictures by means of Shimizu Ken
6-3-2 Minami Aoyama, Minato-ku