Twitter’s new proprietor and CEO, Elon Musk, wasted little time hanging his stamp at the influential microblogging social community. In an instant after Musk purchased Twitter on Oct. 27, the billionaire started making important adjustments that come with firing best executives and shedding part the group of workers.
Twitter’s saga with Musk used to be chaotic even earlier than he took keep an eye on. He signed a deal in April to obtain the corporate however then tried to again out of it, main Twitter to sue him. After months of pretrial skirmishes, Musk closed the purchase correct earlier than a court-ordered closing date. This is the newest information about Musk’s takeover of Twitter:
Nov. 14: Musk needs higher Twitter video enhance
Talking by the use of video hyperlink, Musk advised trade leaders all over the G20 summit in Bali that he needs to look Twitter enhance extra longer-form video to herald extra content material creators. He additionally famous that he is been operating “on the absolute maximum quantity…from morning til evening, seven days per week” for the reason that acquisition.
Nov. 13: SpaceX reportedly buys main Twitter advert package deal
SpaceX, Musk’s aerospace corporate, ordered a Twitter “takeover” promoting package deal for its satellite tv for pc web carrier Starlink, CNBC reported. This may apparently advertise the carrier on other folks’s Twitter timelines in Spain and Australia and will value greater than $250,000. It comes after some advertisers paused campaigns because of the upheaval at Twitter.
SpaceX did not right away reply to a request for remark.
Nov. 12: 1000’s of contract workers apparently terminated
Twitter lower hundreds of contract workers, in line with Platformer’s Casey Newton, Axios and CNBC, with Newton reporting that round 4,400 of Twitter’s kind of 5,500 contractors had been affected. Maximum did not get any realize and came upon as a result of they misplaced get right of entry to to the corporate’s e-mail and inside communications techniques, Newton reported.
The corporate did not right away reply to a request for remark.
Nov. 11: Twitter Blue subscription choice vanishes
The choice to enroll in the $8 a month subscription carrier Twitter Blue is not to be had on Twitter’s iOS app, as previous reported via The Verge. The shift comes days after the carrier introduced for Apple gadgets and previous to its Android release. Making an attempt to subscribe on desktop directs you to the iOS app.
CNET can verify that this manifests in two distinct techniques: the strategy to subscribe has vanished from the sidebar, and tapping the hyperlink offers you an error message.
“Thanks to your passion!” it reads. “Twitter Blue shall be to be had to your nation one day. Please take a look at again later.”
It is unclear why the corporate paused signups for the carrier, however a lot of customers reportedly purchased verification to impersonate manufacturers and celebrities. An inside word posted on its Slack stated it stopped other folks from subscribing “to assist deal with impersonation problems,” in line with tech outlet Platformer’s Zoë Schiffer.
Twitter did not right away reply to CNET’s request for remark.
Nov. 10: Musk bans far flung paintings and warns of chapter, lawyer says he is risking billions in FTC fines
Musk despatched his first emails to workers on Nov. 9, caution that “the commercial image forward is dire.” He banned far flung paintings except he in my opinion licensed it, in line with Bloomberg, whilst The New York Occasions reported that he advised staff “absolutely the best precedence is discovering and postponing any verified bots/trolls/unsolicited mail.”
An lawyer on Twitter’s privateness workforce posted a message within the corporate’s Slack caution that Musk’s center of attention on monetizing its customers is making him take bad steps, The Verge reported. It is it sounds as if at specific possibility of incurring billions in fines from the Federal Industry Fee within the wake of a Might agreement referring to .
Twitter’s leader privateness officer, Damien Kieran; Leader Data Safety Officer Lea Kissner; and Leader Compliance Officer Marianne Fogarty all resigned, The Verge famous. Kissner’s departure showed her departure in a tweet.
Musk additionally reportedly advised workers chapter used to be an opportunity, Bloomberg reported, bringing up an individual acquainted with the topic. Two extra Twitter executives — Yoel Roth, the corporate’s head of consider and protection, and Robin Wheeler, who led advertising and marketing and gross sales at Twitter — additionally resigned, in line with the file. Wheeler then determined to stick on the corporate after Musk persuaded her to take action, Bloomberg reported. Roth, Wheeler and Musk’s legal professional Alex Spiro did not reply to a request for remark.
Nov. 9: Musk tries to reassure advertisers amid confusion about take a look at marks
Twitter’s rollout of ais messy. Twitter began including grey take a look at marks and an “reputable” label to high-profile Twitter accounts however then scrapped one of the adjustments hours later.
In an hour-long are living audio chat on Twitter later within the day, Musk stated the brand new labels are an “aesthetic nightmare when taking a look on the Twitter feed” and “in a different way of making a two-class device.”
Esther Crawford, who oversees early-stage merchandise at Twitter, tweeted that the corporate would nonetheless be rolling out the “reputable” label however to executive and business entities first. Twitter additionally began permitting other folks so as to add blue take a look at marks to their profiles in the event that they pay $8 a month for a Twitter Blue subscription. Scammers are already the use of the brand new device to create faux accounts. Twitter stated it could droop accounts engaged in misleading techniques and impersonation.
Within the audio chat, Musk mentioned Twitter’s plans for a content material moderation council and selections via firms to briefly pause their promoting campaigns on Twitter.
“I do not believe having hate speech subsequent to an advert is superb. Clearly,” he stated. Musk additionally stated he thinks it’s going to take Twitter a few months to create a content material moderation council.
He signaled, despite the fact that, that he is not making plans to decelerate in terms of converting Twitter.
“The velocity of evolution of Twitter shall be an immense step trade in comparison to what it’s been up to now,” he stated. “You understand, if not anything else, I’m a technologist and I will make era cross speedy.”
Nov. 6: Paid take a look at marks could also be driven again, Musk cracks down on impersonation
Paid verification reportedly behind schedule till after election
Twitter is The New York Occasions.attached to an $8 per 30 days subscription carrier till after the , in line with
Impersonators get the boot
Musk warned that any Twitter account attractive in impersonation with out obviously specifying that it is parody would get hit with an everlasting ban. In response, some customers modified their names to “Elon Musk,” which ended in their suspension.
Nov. 5: Paying for take a look at marks, listening to from Dorsey
Pay-for-verification plan displays up in iOS replace
Model notes for the newest iteration of Twitter’s app for the Apple iPhone confirmed up within the App Retailer, with a What is New phase that pointed to the verification function. The notes inform customers that “beginning nowadays” in the event you “enroll now” for an $8-a-month Twitter Blue subscription, “your account gets a blue checkmark, similar to the stars, firms, and politicians you already practice.” It sounds as if, despite the fact that, that this system hasn’t in truth kicked in but. Learn extra.
Dorsey weighs in
With information reviews pronouncing Twitter had laid off about part its group of workers, co-founder and previous CEO Jack Dorsey took to the carrier to provide phrases of encouragement and to put blame on himself.
“I personal the accountability for why everyone seems to be on this scenario: I grew the corporate dimension too temporarily. I say sorry for that,” Dorsey tweeted. He also referred to as Twitter staffers previous and provide “resilient” and stated, “I’m thankful for, and love, everybody who has ever labored on Twitter. I do not be expecting that to be mutual on this second.”
In April, Dorsey expressed his enhance of Musk taking on the corporate, however he additionally stated that during concept, he idea no person will have to personal or run Twitter and that it will have to as a substitute be “a public just right.”
Nov. 4: Musk says Twitter has had ‘large drop’ in income
Since Musk’s takeover, a number of main advertisers, similar to Tesla rival Normal Motors, meals corporate Normal Turbines and pharmaceutical company Pfizer, have briefly paused their advert campaigns on Twitter. Musk tweeted that Twitter has had a “large drop” in income, which he blamed on activist teams pressuring advertisers. Musk did not say in his tweet how a lot Twitter’s income has fallen, nor did he establish the activists. Within the tweet, Musk additionally stated Twitter hasn’t modified its content material moderation insurance policies.
Musk additionally made an look on the Baron Funding Convention, the place he famous that Twitter grappled with income demanding situations earlier than the purchase and that he attempted to get out of the deal.
Civil rights teams that met with Musk spoke out in regards to the layoffs.
“For starters, there is not any technique to stay election integrity in position in case you are reducing capability to do the tracking in #TwitterLayoffs,” tweeted Rashad Robinson, president of racial justice team Colour of Trade. The gang is a part of #StopToxicTwitter, a coalition of greater than 60 organizations which might be urging main advertisers to pause spending and spend money on content material moderation. Companions indexed at the coalition’s site come with the Anti-Defamation League, the NAACP, Public Citizen, and the Union of Involved Scientists.
The Volkswagen Staff and others reportedly paused advert spending on account of issues that advertisements may seem along problematic content material at the platform.
Nov. 3: Musk appears to be like for tactics to chop prices, lawsuit filed
Musk needs to chop prices and make Twitter much less depending on promoting.
Reuters, bringing up two assets acquainted with the topic and an inside Slack message, reported that Musk directed Twitter’s workforce to seek out greater than $1 billion in infrastructure value financial savings.
The corporate is taking a look at different ways to make cash out of doors of promoting, together with “paywalled” movies and paid direct messages, The New York Occasions reported, bringing up two other folks with wisdom of the topic and inside paperwork.
Musk is already making adjustments to Twitter’s paintings tradition. Bloomberg reported that Musk has got rid of “days of relaxation” from Twitter’s worker calendars and plans to cancel the corporate’s far flung paintings coverage. Twitter did not right away reply to a request for remark.
Twitter reportedly advised workers in an e-mail that layoffs would occur. A lawsuit searching for category motion standing, accused Twitter of violating the federal Employee Adjustment and Retraining Notification (WARN) Act, which calls for huge firms to provide least 60 days of advance realize earlier than mass layoffs, as prior to now reported via Bloomberg.
Nov. 2: Musk reportedly plans to chop part of Twitter’s group of workers
Musk plans to chop about 3,700 jobs at Twitter, or part of the social media corporate’s group of workers, Bloomberg reported. Affected staffers are to be told in their destiny via Nov. 4, assets advised the scoop outlet.
Musk additionally plans to opposite the corporate’s present work-from-anywhere coverage, requiring last workers to report back to an place of work, the unidentified assets stated.
In a single state of affairs for decreasing Twitter’s group of workers being thought to be, laid off staff shall be introduced 60 days’ price of severance pay. Twitter customers were bracing for layoffs since Musk introduced his bid for Twitter in April. One file indicated that.
Nov. 1: Musk suggests charging for verification
In a sequence of tweets, Musk floated the concept that Twitteras a part of its subscription plan. The corporate’s subscription carrier, referred to as Twitter Blue, these days prices $5 per 30 days however does not come with verification as a perk.
Twitter these days does not rate to ensure accounts with a blue take a look at mark, and the badge is meant to be given out to accounts that the corporate determines are “notable, original and energetic.” The blue take a look at mark is supposed to assist customers resolve if an account of a star, journalist or different public determine is pretend or now not.
Musk tweeted that the associated fee can be adjusted via nation and that the subscription would come with “precedence in replies, mentions & seek, which is very important to defeat unsolicited mail/rip-off,” in addition to the “skill to put up lengthy video & audio.” He additionally stated customers would see “part as many advertisements.”
Previous within the day, The Wall Side road Magazine reported that Twitter Blue subscribers will lose get right of entry to to ad-free articles from publishers like Vox, the Los Angeles Occasions and Insider. There were more than a few reviews of various costs for a Twitter Blue subscription, with the corporate additionally reportedly having thought to be expanding the subscription worth to $20 a month.
It is unclear from Musk’s tweets if verified customers must pay for a subscription or lose their blue take a look at mark. Musk tweeted there can be “a secondary tag” for public figures, like the only now used for politicians.
The corporate’s leader buyer officer, Sarah Personette, additionally published in a tweet that she resigned.
In the meantime, Twitter stated it has got rid of 1,500 accounts since Oct. 29 for posting hateful content material.
Oct. 31: Authentic CEO, board dissolved, layoff plans, no Trump choice but, content material moderation restricted
Days after naming himself “Leader Twit” on his Twitter profile, Musk securities submitting. Different adjustments to Twitter’s management also are underway. A comparable securities submitting displays Twitter’s board of administrators used to be dissolved the day Musk took over and known Musk because the “sole director” of the corporate.via a
Musk, who has prior to now stated he would opposite former US President Donald Trump’s everlasting ban from Twitter, continues to be getting questions on whether or not he will practice via on that. Twitter booted Trump from its platform in 2021 following the fatal US Capitol Hill rise up on account of issues that his remarks may incite extra violence.
“If I had a buck for each and every time any individual requested me if Trump is coming again in this platform, Twitter can be minting cash!” Musk tweeted.
Twitter additionally restricted some Consider and Protection worker get right of entry to to inside gear, Bloomberg reported, curtailing their skill to average content material and deal with incorrect information forward of . They are able to it sounds as if nonetheless edit or take away posts that might lead to real-world hurt.
“That is precisely what we (or any corporate) will have to be doing in the course of a company transition to cut back alternatives for insider possibility. We are nonetheless implementing our regulations at scale,” Yoel Roth, Twitter’s head of protection and integrity, tweeted in accordance with Bloomberg’s tale.
Oct. 30: Musk toys with checkmark adjustments and Vine revival, tweets incorrect information
Musk has been busy suggesting adjustments to Twitter. He tweeted a ballot about whether or not Twitter will have to carry again Vine, a short-form video app that Twitter close down in 2017.
Twitter additionally reportedly plans to rate $20 per 30 days for its Twitter Blue subscription carrier, and verified customers would lose their blue checkmark if they do not achieve this in 90 days, The Verge reported, bringing up nameless assets. Platformer’s Casey Newton reported that Twitter is considering charging $5 a month to verified customers in the event that they wish to stay their blue checkmarks.
Musk additionally tweeted after which deleted a hyperlink to an editorial with a baseless conspiracy principle about ultimate week’s assault on Paul Pelosi, the husband of US Area Speaker Nancy Pelosi, in San Francisco. The item got here from a site known as the Santa Monica Observer. Truth-checking site Media Bias/Truth Take a look at famous the opening publishes right-wing incorrect information.
Oct. 29: Twitter battles a surge in racist slurs
Twitter is attempting to fight nameless accounts that began to tweet racist slurs hours after Musk took over Twitter.
Twitter head of protection and integrity Yoel Roth tweeted that the corporate has “noticed a small choice of accounts put up a ton of tweets that come with slurs and different derogatory phrases.” He added that “greater than 50,000 tweets time and again the use of a specific slur got here from simply 300 accounts.”
“Final analysis up entrance: Twitter’s insurance policies have not modified. Hateful habits has no position right here. And we are taking steps to place a prevent to an arranged effort to make other folks assume we now have,” he tweeted.
Oct. 28: Twitter to variety content material moderation council
Advocacy teams have raised issues that Musk’s keep an eye on over Twitter would permit extra hate speech and incorrect information to floor at the platform. Musk has vowed publicly he does not need Twitter to turn into a “free-for-all hellscape” however has additionally stated that he is “towards censorship that is going a ways past the legislation.”
Musk stated the corporate would variety a content material moderation council with “broadly numerous viewpoints.” The corporate may not make any main content material selections or account reinstatements earlier than the council convenes, he tweeted.
A securities submitting on Oct. 28 additionally famous that Twitter’s inventory is being delisted at the New York Inventory Change. Twitter, a publicly traded corporate, was a personal one.
Oct. 27: Musk takes over Twitter, fires executives
Musk was Twitter’s new proprietor and reportedly fired key executives on the corporate, together with Twitter CEO Parag Agrawal, CFO Ned Segal and Vijaya Gadde, Twitter’s head of prison coverage, consider and protection.
Previous within the day, Musk tweeted a letter to advertisers. The billionaire, who as soon as tweeted that he hated promoting, now posted that “promoting, when completed correct, can pride, entertain and let you know.”
Musk met with workers during the week, carried a sink into Twitter’s headquarters as a photograph op and altered his profile to “Leader Twit” earlier than information broke that the deal were finished.
CNET group of workers contributed to this file.