Affected person Adventure or Buyer Adventure? How Salesforce’s CRM Targets to Reposition the EHR – The Well being Care Weblog

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Well being Tech

BY JESSICA DaMASSA, WTF HEALTH

Whilst at Dreamforce 2022, considered one of maximum thought-provoking issues I heard used to be that, with a view to truly meet the wishes of the healthcare shopper, we in healthcare wish to once-and-for-all let move of the concept that there will probably be “one tech gadget to rule all of them” and undertake an “and each” means that integrates each the EHR and a CRM. The EHR is how we’ll “know the affected person” and the CRM is how we’ll “know the buyer.”

Dr. Geeta Nayyar, Salesforce’s SVP & Leader Scientific Officer and Amit Khanna, SVP & GM of Salesforce’s Well being & Lifestyles Sciences trade sign up for me to unpack this “and each” option to infrastructure era and communicate all-things healthcare shopper. The paradigm shift that includes this duality – we’re every now and then “sufferers”, we’re every now and then “consumers” – is a huge one. Particularly in healthcare.

Dr. G speaks to the method that Salesforce is working beneath to take its tech additional into the healthcare and lifestyles sciences area, whilst Amit introduces us to one of the most new Healthcare 360 product options introduced at Dreamforce that absolutely show-off Salesforce’s experience at integrating other era answers (Slack, MuleSoft, telehealth) and making best sense of big quantities of real-time knowledge (longitudinal document, well being scoring).

As Salesforce advances additional into the well being marketplace with extra care-forward options in its CRM and a strategic focal point on healthcare-important problems like bettering fairness and get entry to to care, will our conventional view of the significance of the EHR alternate? What if the alternative tech comes with ‘self-service at-scale’ and extra ‘seamless studies?’ May just we head clear of “and each” and select CRM “as an alternative of?” Track in – the EHR IT infrastructure could have after all met its fit!



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