As Microsoft’s $68.7bn Activision buyout awaits approval, video games massive information patent for AI song tech

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Again in January, Microsoft issued jaw-dropping information that it used to be purchasing Activision Snow fall in an all-cash transaction valued at $68.7 billion.

Activision – one in every of global’s maximum outstanding interactive leisure builders, publishers and vendors – is at the back of hit gaming franchises like Warcraft, Diablo, Overwatch, Name of Responsibility and Sweet Overwhelm.

As famous by way of Microsoft in January, the deal for Activision, which employs just about 10,000 staff international, would see Microsoft introduced into the location of the sector’s third-largest gaming company by way of earnings, at the back of Tencent and Sony.

The buyout has attracted international scrutiny then again, from regulators in the United States, in addition to the United Kingdom, and the Eu Union.

In the meantime, as Microsoft and Activision watch for information of the video games massive’s destiny from those pageant watchdogs, the company seems to were running on era that will have wide-reaching implications for positive sectors of the song industry.

As reported by way of Video Video games Chronicle, Activision has been experimenting with tech that creates AI-generated personalised song for avid gamers inside a online game.

That’s in keeping with a US patent filed by way of Activision Publishing in March for an invention titled, “Methods and Strategies for Dynamically Producing and Modulating Track In keeping with Gaming Occasions, Participant Profiles and/or Participant Reactions”.

Activision explains in its submitting that “Multiplayer on-line gaming has observed explosive proliferation around the globe with get right of entry to to quite a lot of age teams” and “whilst many options of video video games have grow to be extremely customizable, musical parts have a tendency to be standardized throughout all avid gamers”.

Due to this fact, argues Activision, “there may be [a] want for methods and strategies that generate and modulate song distinctive to person avid gamers”.

“By means of leveraging synthetic intelligence (AI), an unlimited aggregate of song and audio will also be routinely generated to keep away from having to manually create song/audio which then must be tagged for play in accordance with other situational queues.”

Activision patent submitting 

The submitting explains that, “By means of automating the method of what sort of song is being performed and to what depth in accordance with the location, participant revel in, and so forth., song and audio can create extra immersive and stress-free gameplay stories”.

It provides: “By means of leveraging synthetic intelligence (AI), an unlimited aggregate of song and audio will also be routinely generated to keep away from having to manually create song/audio which then must be tagged for play in accordance with other situational queues.”

In different phrases, brand-new song, generated by way of AI, chopping out the desire for pre-recorded compositions and sounds created in particular for a recreation, or song written by way of established songwriters and recorded by way of artists, after which synced to be used inside a recreation.

One query this submitting will throw up is, what is going to using such AI song tech for soundtracking video games imply for the long run courting between the $180 billion video video games industry, composers, publishers, soundtrack corporations, and the broader sync sector?

Activision’s submitting explains that its personalised song may well be in particular adapted in accordance with quite a few elements.

A few of the ones elements come with “a degree of the participant’s ability and/or revel in, and in accordance with a number of of gaming match(s) {that a} participant encounters”, in addition to “the participant’s response(s), the participant’s reaction(s), the participant’s enter(s) and/or the participant’s motion(s) right through the gaming occasions”.

“By means of automating the method of what sort of song is being performed and the way the song is modulated, the online game might grow to be extra immersive, grow to be extra stress-free and supply avid gamers with all kinds of customizable options with the intention to toughen the entire consumer revel in.”

Activision patent submitting 

The submitting continues: “There may be a necessity for methods and strategies that correlate generated and modulated song to the participant’s luck or failure right through gameplay and that use the correlation to toughen the participant’s efficiency in long run gameplay.

“By means of automating the method of what sort of song is being performed and the way the song is modulated, the online game might grow to be extra immersive, grow to be extra stress-free and supply avid gamers with all kinds of customizable options with the intention to toughen the entire consumer revel in.”



MBW has lengthy lined the upward push of AI-generated song and the consequences it will have at the song industry.

One of the crucial contemporary high-profile tales got here from South Korea, the place HYBE, the corporate at the back of Ok-pop stars BTS, received AI voice startup Supertone for over $32 million.

Based in 2020, Supertone claims so that you can create “a hyper-realistic and expressive voice that [is not] distinguishable from genuine people”.

The corporate used this tech to “resurrect” the voice of South Korean people famous person Kim Kwang-seok, with the following AI-generated voice debuted on Korean tv display Pageant of the Century: AI vs Human.

HYBE CEO Jiwon Park advised the corporate’s shareholders on Monday (October 17) that Supertone’s tech will “function a key piece of the era sphere we intention to create” as the corporate diversifies its industry for when its flagship act BTS take a smash to do compulorsy army provider.

Jiwon Park added that “HYBE plans to unveil new content material and products and services to our enthusiasts by way of combining our content-creation features with Supertone’s AI-based talking and making a song vocal synthesis era.”


Somewhere else within the video video games industry, remaining 12 months, an organization known as Reactional Track unveiled its personal patented era that permits real-time personalization of soundtracks and song right through gameplay, and claimed to need to utterly “re-write [the] regulations for song and video video games”.

Reactional Track, whose President David Knox spent 26 years in senior international control positions at EA, says that it allows any industrial or manufacturing song to grow to be interactive across the gamer inside a recreation.

Reactional Track used to be previously a subsidiary of Sweden-based music-tech company Gestrument, however the two corporations not too long ago merged right into a unmarried corporate below the identify Reactional Track Crew AB.

 Track Industry International



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