Hi From ITG | Into The Gloss


Into The Gloss used to be constructed on dialog and connection thru good looks. So naturally, a protracted length of silence from us felt eerie and raised eyebrows. Issues had been quiet at the ITG entrance those previous few months as a result of in that point, I had my first kid, took parental depart, and feature been navigating each the highs and lows of recent motherhood (extra on that proper underneath!). Hindsight is all the time 20/20, and on reflection, we will have to’ve stated one thing previous, however we’re right here to guarantee you that ITG is right here to stick! We’re sorry for leaving you in the dead of night, and we’re desperate to carry you again into the fold.

Wish to listen a tale?

Previous this yr I gave delivery to my little lady. After which a couple of hazy days after supply, as directed via my physician, I sat right down to take my blood drive. The whole lot after that took place at warp pace. I used to be on the sanatorium once more, hooked as much as IVs, screens, and center machines. I sought after to depart to be with my 5-day previous daughter, however my splendidly frank ob-gyn wouldn’t have it, telling me: “Your blood drive is sky prime, your organs are appearing indicators of wear, and should you depart the sanatorium you’ll have a stroke.

Postpartum pre-eclampsia is a dangerous and really complicated being pregnant complication. Its leader motion is that it offers you uncontrollable hypertension. As I lay in my sanatorium room for days, the nurses would flurry out and in with a unique mantra: loosen up. I watched numerous TV, I pumped so I may go back house with a bounty of breastmilk, I scrolled to the top of TikTok. I thought of good looks and the way, after I had not anything however time and a mandate to “simply deal with myself,” that I felt uninspired to do this. I set my attractions for good looks magic—one thing, the rest that may cause my thoughts to only really feel excellent.

I carried that feeling with me after I returned house, the place my maternity depart revel in used to be phase elevating a kid, and phase navigating a brand new well being panorama for myself. Taking it simple used to be an important for my well-being and I threw myself into Good looks Web for numerous that. To be fair, I attempted to not take into accounts paintings according to se, as a result of this is precisely what you might be now not intended to do on depart, however I did take into accounts good looks and the way the way in which we revel in good looks has developed.

After I not too long ago returned to ITG, I knew that it additionally needed to evolve. Such a lot has modified in its decade-plus life. We’re all so a lot more knowledgeable about skin care, and we’re higher at placing on a face. General, we’re a hell of much more opinionated on what works and what doesn’t; how we categorical ourselves; the wonder stakeholders who discuss to us; and the consequences of the business at huge. We additionally simply don’t learn about good looks anymore, we watch it in motion at touchpoints far and wide the web.

In the following few weeks, that is the place ITG is headed. We’re increasing the choice of platforms wherein we will be able to achieve you, and broadening our good looks protection general. We’re introducing new franchises and new faces. We’re storytelling our asses off. It’s taken us a minute to get right here, however as they are saying, pardon our mud. A brand new ITG is getting baked.

-Ashley Weatherford

Picture by way of ITG



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