32 Instagram Tale Concepts for Extra Perspectives and Engagement


When you submit an Instagram tale, it’s simplest up for twenty-four hours… however in web time, that’s lots. Ask any social media supervisor who’s posted one thing unintentionally: each and every minute issues.

500 million customers get entry to Instagram tales on a daily basis. That implies that Instagram tales are a very good alternative for companies (58% of customers say they’re extra focused on a model after seeing them submit a tale, and tales generate 1 / 4 of the platform’s general advert revenues) to make some critical money.

Whether or not you’re the use of Instagram on your corporate or simply for amusing, tales are a key a part of rising your target market. Posting a tale is simple sufficient. However you don’t need audience to simply faucet thru your tales—you wish to have them to hit that hyperlink button, resolution your ballot, possibly cross in your Instagram store and deal with themselves or pay attention in your new tune on Spotify.

Listed here are 32 Instagram tale concepts you’ll be able to replica to create high quality, efficient content material that can get you extra perspectives and engagement.

32 Instagram tale concepts for extra perspectives and engagement

Lovely Instagram tale concepts

1. Proportion a feed submit with a “new submit” decal

You could understand that your tales are getting extra perspectives, likes and general engagement than your Instagram feed posts are. Some customers simplest view Instagram tales and don’t scroll thru their feeds in any respect.

To verify your content material continues to be attaining the ones other folks, you’ll be able to proportion new posts (or Instagram Reels) in your tale — preferably, including one thing like textual content or a decal to make it extra attractive. There’s a lot of “New Submit” stickers that completely sum up that motion.

share a post with new post sticker

Supply: @happybudsbrooklyn on Instagram

2. Disguise a brand new submit with a decal

Very similar to the above, you’ll be able to use a decal to difficult to understand a photograph that you just’ve posted or shared in your feed. This creates an intriguing symbol this is tempting to click on on and be informed extra about—like a lift-the-flap guide.

block a photo with a sticker

Supply: @gggraphicdesign on Instagram

3. Proportion UGC with a decal

Lifestyles hack: you don’t even need to make your individual content material to submit a adorable Instagram tale.

UGC, or user-generated content material, is a wealthy supply of attractive content material for manufacturers and creators alike. For instance, a manner blogger that takes pictures in a groovy pair of brogues after which tags the shoe corporate has equipped UGC for the shoe corporate. It simplest takes a 2d for the industry to proportion the submit, and it’s a pleasant exchange from the polished brand-generated content material that’s in most cases on an organization’s Instagram.

This type of content material doesn’t should be too lovely, both. After a consumer shared a photograph taken in IKEA Canada’s cafeteria and tagged them, the logo reshared the submit with a amusing decal. It’s now not the Scandi-cool vibe that IKEA is understood for, but it surely’s amusing and authentic. It additionally acts as social evidence, subtly letting fans know that different customers love Ikea’s meatballs.

share UGC with a sticker

Supply: @ikeacanada on Instagram

4. Make a ballot

Asking your fans to vote or state their desire the use of a ballot is a good way to interact them, and it’s simple with Instagram’s integrated ballot decal. In case your ballot references a product, you’ll be able to hyperlink to that product in the similar tale.

make a poll

Supply: @cocokind on Instagram

5. Make a quiz about your content material

Check your diehard fans (and get some treasured engagement) by way of the use of a quiz decal and asking them questions on your model. It’s a amusing means on your target market to have interaction with you as a writer—and answering a query accurately offers all people just a little spice up of serotonin, proper?

For instance, New York Mag made a quiz about one among their characteristic tales: you’d need to learn the tale so as to get the solutions. That is an incredible solution to inspire fans to learn the characteristic (and with a bit of luck, different posts at the web site, too).

make a quiz

Supply: @nymag on Instagram

6. Say thanks in your fans

With out your fans, you’re simply shouting into the void (which has its position, evidently, however isn’t in reality what we’re going for from a social media advertising viewpoint). Display them some love by way of pronouncing thank-you by the use of your tale.

say thank you

Supply: @muchable.nl on Instagram

7. Proportion a chit code and hyperlink

Saving cash is adorable, proper? Sharing a chit code in your Instagram tale in addition to a hyperlink without delay to that product offers fans a shockingly simple path to getting a bargain (and also you, a shockingly simple path to getting some cash).

share a coupon code and linkshare a coupon code and link

Supply: @florianlondonuk on Instagram

8. Proportion content material that evokes you

Whether or not you’re a industry or a writer, likelihood is that that you just to find inspiration someplace—from a stroll within the park, from an indie tune, a groovy vase you as soon as noticed, and so forth.

Sharing pictures or movies of items that make you, you (and make your model, your model) is a great way to be in contact a real humanity in your fans. You’re now not a bot, end up it.

This type model shared pictures from the founder’s go back and forth to the material retailer—it’s fascinating to peer the behind-the-scenes and now not simply the overall product.

share inspiration

Supply: @by way of.ihuoma on Instagram

Cool Instagram tale concepts

9. Proportion a really perfect product picture with a product hyperlink

Textual content, stickers and emojis have their position, however there’s one thing to be stated for a undeniable, blank, high quality picture. In case you have a really perfect way of life shot of one among your merchandise, believe merely sharing that with a hyperlink to the product. Effortlessness screams cool.

Trace: Fill within the “textual content” box when including a hyperlink on your Instagram tale to exchange the link. As an alternative of your web site, the tappable decal can say one thing like “READ THIS,” “LEARN MORE” or “SHOP NOW.”

link to a product
@knix on Instagram

10. Proportion a cultured picture with a tiny tag

Very similar to the above, sharing a unmarried picture that’s now not so polished will also be tremendous attractive. There’s numerous visible air pollution on Instagram—buttons, notifications, textual content, and so forth.—and making a second of peace as customers faucet thru.

Including a tiny hyperlink or tag is cool, too. Like a digital The place’s Waldo.

share a single cool photo

Supply: @savantvision on Instagram

11. Submit your out of workplace message

Whilst you’re occurring holiday (you deserve it) you’ll be able to let your fans know by the use of an Instagram tale. It’s a possibility to proportion a extra non-public aspect of your model, and to blow their own horns a groovy holiday picture.

share your out of office message

Supply: @mongeyceramics on Instagram

12. Proportion a photograph from any other Instagram account

It doesn’t at all times should be about you. Sharing content material from different accounts (with right kind credit score, after all) lets you supply your fans with a extra holistic enjoy, and would possibly even foster some excellent relationships with different creators.

Simply you’ll want to’re posting content material that aligns with your individual—it must make sense within the context of your individual model. For instance, this sustainable swimming gear corporate shared an academic (and uplifting) video in regards to the Nice Barrier Reef. It’s in keeping with the logo’s values and gives fascinating and sure content material for his or her fans.
share something from another account

Supply: @ocin on Instagram

13. Use a easy interactive decal

Other interactive stickers require other quantities of brainpower (and general effort) to interact with. For instance, a query decal is high-effort — it comes to the consumer considering of a solution and typing it out. A ballot is relatively decrease, because the consumer simply has to learn the solutions and faucet one.

A easy emoji response decal just like the instance under is even more straightforward to have interaction with. It doesn’t supply numerous data to you as a writer, but it surely’s a amusing and just about easy means on your target market to interact with you.

interactive stickers
Supply: @sadmagazine on Instagram

14. Make a countdown for an occasion

Instagram’s countdown stickers are attractive as a result of they’re dynamic—the clock adjustments each and every 2d. The countdown additionally generates a way of urgency, encouraging your fans to get desirous about the development.

Supply: @smashtess on Instagram

15. Name out explicit shoppers

It’s excellent to invite permission sooner than doing such things as this (some people would possibly now not wish to be tagged publicly), however calling out explicit shoppers is helping you create a connection along with your target market.

This ceramicist tagged the one who ordered a particular piece in a growth picture, sharing cool behind-the-scenes glance into her follow.

show progress pics

Supply: @katpinoceramics on Instagram

Ingenious Instagram tale concepts

16. Give a sneak peek of a sale or particular occasion

Everybody likes feeling like an insider, and offering your fans with just a little pre-event content material is helping to hype them up. This type of tale doesn’t should be polished: give your target market an original take a look at what sort of preparation is going into your paintings.

For instance, this classic retailer proprietor took a video of themselves making posters for an upcoming sale.

give sneak peeks of sales

Supply: @almahomevintage on Instagram

17. Announce a competition winner

Webhosting a competition or giveaway on Instagram is a good way to achieve fans—however you’ll be able to additionally create efficient engagement whilst you’re saying the winners.

Posting a competition winner in your tales is excellent for 2 causes. First, it will probably lend a hand notify a competition winner that they’ve received, and 2d, it is helping to end up the legitimacy of your contest in your fans. In the end, what number of contests have you ever entered and not heard again from?

Non-winners (or people who didn’t input within the first position) might be much more likely to go into long run contest when they’re reminded that there’s in reality a winner.

announce a contest winner
Supply: @chamberlaincoffee on Instagram

18. Proportion a favorable overview

You’ll be able to put it on the market all you wish to have, however not anything hypes your small business up moderately like a favorable overview. Proportion one in your Instagram tale to humbly display your fans how terrific you’re.

share a review

Supply: @michellechartrandphotography on Instagram

19. Sing their own praises your craft

When you paintings in an inventive trade, you’ll be able to use the tale decal to flaunt your abilities. This works perfect for those who’ve were given a while in your arms. (Binging a senseless truth display? This could be the time to get busy.)

For instance, this artist trustworthy a while to doodling their fans’ tips, making a in reality attractive lineup of Instagram tales.

show off your craft

Supply: @vaish.illustrates on Instagram

20. Proportion growth pictures

Rome wasn’t in-built an afternoon, they are saying, and if Romans had Instagram you’ll be able to guess they’d had been appearing growth pics. Sharing a number of pictures of the similar factor in numerous levels can also be tremendous compelling (like this Porche illustrator’s tale).

show progress 1
Supply: @b.a.v.z on Instagram

Instagram tale query concepts

21. Ask for fans’ tips

Profit from your follower’s wealth of data and connections by way of asking them for tips. This can also be one thing that’s associated with your small business or model (“What odor of candle must I make subsequent?”) or one thing non-public (“Hairdresser suggestions in Chicago?”).

On most sensible of accumulating treasured perception, this has the added bonus of constructing your fans really feel such as you price their enter—which, after all, you do.

ask for user suggestions

Supply: @yelpmsp on Instagram

22. Inspire fans to invite questions on your occasion

In case you have an occasion arising, in-person or on-line, you’ll be able to generate some buzz by way of asking your fans if they have got any questions on it. This could also be a great way to gauge how neatly you’ve been handing over data (for those who get loads of questions on what time it begins, for instance, chances are you’ll wish to take a look at that you just made that information public within the first position).

ask a question about your event

Supply: @greyscollective on Instagram

23. Create a particular “question me anything else”

“Inquire from me anything else” or “AMA” is frequently used when creators ask questions about their Instagram tales.

However the sort of huge request can yield fewer responses. It’s higher to be explicit on your ask. For instance, this artist challenged fans to invite his “Best 4 The rest,” which inspires them to in reality take into accounts a query. (Best 4 canine breeds? Best 4 pizza toppings? Best 4 seasons?)

ask a question
Supply: @liamdrawsdrag on Instagram

24. Ask for nameless questions or comments

Complete disclosure: the web could be a very imply, very offended position, so you’ll want to’re in a excellent psychological state when embarking on this kind of Instagram tale query journey.

Thru the brand new NGL app, you’ll be able to upload a query decal that permits somebody to publish a message anonymously. This can also be amusing on your fans and would possibly lead to some unexpected (and brutally fair) comments. It’s additionally a possibility on your target market to invite questions with out judgement.

answer anonymous questions

Supply: @eunicechanphoto on Instagram

Instagram tale format concepts

25. Proportion a cultured collage

No longer each and every tale you submit has to have an actionable part—in truth, posting too many tales with polls, query stickers and hyperlinks can get just a little laborious on your fans.

Smash it up by way of posting a stupendous collage (way of life pictures of your model, for those who like, and even only some lovely footage out of your digital camera roll).

share an aesthetic collage

Supply: @tofinosoapco on Instagram

26. Use a photograph enhancing app to create a groovy format

There are literally thousands of picture enhancing apps which are designed in particular for Instagram. The choices can also be overwhelming (and costly) however we’ve performed a rundown of the most productive gear for Instagram in a to hand dandy weblog submit.

use a program to make a graphic
Supply: @articulateproductions on Instagram

27. Collect previous posts below a brand new theme

Recall to mind this like a snappy and grimy Instagram Information — you’ll be able to proportion a number of your previous content material below a brand new theme for a amusing, visually compelling tale.

For instance, Canada’s Drag Race shared previous pictures of drag queens below the theme of components (Au for a gold glance, and so forth).

combine posts into a theme

Supply: @canadasdragrace on Instagram

Instagram tale design concepts

28. Layer one picture on most sensible of any other

By way of the use of a sexy background picture after which opting for any other image out of your telephone’s album to layer on most sensible of it (do that by way of discovering the Digicam Roll decal), you’ll be able to get a two-in-one glance.

This can be a nice solution to proportion tweets by the use of Instagram—it’s a lot more fascinating than the screenshot by myself.

layer one photo on top of the other

Supply: @thefilmscritic on Instagram

29. Proportion an informative graphic

The use of Hootsuite’s unfastened Instagram tales templates, you’ll be able to mix pictures and textual content into gorgeous graphics that be in contact treasured data in your fans (like what’s for breakfast).

share an informative graphic

Supply: @thebeaulab on Instagram

30. Proportion a couple of tales below one theme

In case you have loads of pictures to proportion, believe sharing them as separate tales as a substitute of constructing a collage. The consumer enjoy is kind of like flipping thru a guide—your fans have to show the web page (faucet the display screen) to determine what’s subsequent.

This vintage-inspired clothes model confirmed off an outfit that may be worn 4 other ways by way of posting a separate tale for each and every taste. They offered the quartet of news with a canopy, which is a blank solution to ease your fans into the narrative you’re setting up.

share multiple stories under one theme

Supply: @store.lovefool on Instagram

31. Use an emoji to signify tapping to the following slide

An emoji or decal pointing to the proper is a useful trace to customers that there’s extra in retailer. This can be a excellent technique to make use of if in case you have numerous data to be in contact on your tales. It’s higher to proportion information in small chunks, so your tales don’t get overwhelming.

use an emoji to suggest the next slide

Supply: @poshmarkcanada on Instagram

32. Proportion a unmarried picture with some instructional textual content

This is a wonderful solution to proportion digestible bits of knowledge along with your fans. It’s easy and blank, so it’s gratifying to the attention. Pick out a unmarried picture and make a choice a couple of sentences to accompany it.

If the message you wish to have to put across is simply too lengthy, use a number of pictures as separate tales, so the viewer has to faucet thru to learn—that’s what Patagonia does on this tale.

share company history

Supply: @patagonia on Instagram

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