The refreshed 2022 Proton Saga was once introduced the day prior to this with a number of new options, however what was once conspicuously lacking was once any roughly motive force help. Sure, the nationwide carmaker did extend the provision balance regulate to the Usual AT variant, however the entry-level sedan nonetheless lacked extra complicated programs like independent emergency braking – one thing its rival, the Perodua Bezza has had since 2020.
Requested about this right through the development, Proton’s deputy CEO Roslan Abdullah admitted that Perodua had a bonus when it comes to protection – one thing Proton had and misplaced. The loss of AEB, he mentioned, comes right down to what “value-added” pieces the client needs and is prepared to pay.
“If you wish to upload [AEB], it’s a must to delete every other options to be able to stability the associated fee,” Roslan mentioned. “Our competitor would possibly have this, so the ones shoppers who wish to have this will [go buy their car]. But when the client needs one thing else, like convenience, [handling], different issues, they may be able to come to us.”
In impact, Proton is excited to cede its recognition in protection to offer different options that it believes consumers will need. Those possibly come with the Saga’s newest additions, similar to a bodykit, keyless access, push-button get started, auto-folding door mirrors and an exterior boot lid unencumber – all of which might be restricted to the brand new range-topping Top rate S variant.
The urge to enchantment to shoppers is comprehensible. A lot of these options are certainly well liked by Malaysians, and including them to a automobile they was once now not initially designed for (take note, the Saga can hint its roots to the 2008 style) prices way more cash than in the event that they have been carried out early on within the construction procedure. And it’s true that the Saga is markedly extra at ease than the Bezza, with higher dealing with besides.
However we additionally know Malaysian consumers pays extra for protection – sufficient for a rational, left-brained carmaker like Perodua to suit AEB on all however the base variant of the Myvi. And it’s now not simply the cheap-as-chips Saga this is suffering from Proton’s present technique – the bigger, pricier Iriz and Character aren’t to be had with AEB, both, even if they gained their very own important facelifts final 12 months.
Even at the X50 and X70 SUVs, which compete in segments which can be much less price-sensitive, the device is most effective fitted at the dear range-topping variants, which value over RM100,000. In contrast, the Perodua Ativa has AEB as same old, and that automobile begins at RM61,500.
The message that Proton is sending out is discreet – vote along with your pockets. Purchase sufficient automobiles with AEB and different complicated motive force help programs (ADAS), and the corporate will haven’t any selection to offer in.
GALLERY: 2022 Proton Saga 1.3L Top rate S