How Hannah Lifestyles targets to assist {couples} clear up the unspeakable downside of infertility


The Hannah Lifestyles workforce

On the subject of discussions at the matter of infertility, there are two problems which might be ceaselessly left untouched.

First, knowledge estimates that 180 million {couples} attempt to conceive in step with yr, with infertility affecting roughly 50 million {couples} globally. But many of the fertility merchandise available on the market nowadays are dear, invasive, and basically excited by feminine infertility even if males give a contribution to 50 in step with cent of circumstances total, in step with Singapore-based well being tech startup Hannah Lifestyles.

There may be the truth that well-liked infertility therapies similar to in-vitro fertilization (IVF) and intrauterine insemination (IUI) don’t seem to be all the time appropriate for everybody. In reality, research identified that just a “small share” of {couples} want IVF as an acceptable remedy for his or her prerequisites. The majority of fertility demanding situations can in fact be remedied at domestic.

2nd, there may be the mental affect of infertility struggles which stays a taboo topic in lots of societies.

Those problems are the the explanation why Hannah Lifestyles builds its home-based fertility answers to allow {couples} to fortify their luck fee in a more secure house.

“Our imaginative and prescient is to turn into the go-to platform for any couple looking to conceive. The fertility well being marketplace is underserved with simplest 3 in step with cent of the business wanting IVF. The remainder of the marketplace – the 97 in step with cent and the TTC (i.e. looking to conceive) marketplace – are confronted with dear and invasive answers. We’re excited by development an ecosystem with our proprietary fertility answers which might be much less invasive, relied on, and reasonably priced,” stated Co-Founder and CEO Prusothman Sina Raja in a press observation.

Additionally Learn: How ZaZaZu targets to empower girls through beginning dialog about sexual wellness

Serving to {couples} beat infertility

Since its debut in August 2021, Hannah Lifestyles has introduced 3 merchandise underneath their twoplus emblem.

One in all them is the patented Sperm Information medical-grade silicone tool this is designed to create a prime focus of sperm cells close to the cervical opening to extend probabilities of fertilisation and can be utilized a couple of occasions all through an ovulation cycle. In step with the corporate, the considerably lower cost level and straightforwardness of use additionally imply that any couple can use the twoplus merchandise to extend their odds of herbal conception.

These days to be had in Singapore and the United Kingdom, Hannah Lifestyles says that the goods have noticed robust quarter-on-quarter income enlargement of over 300 in step with cent and served over 1,000 consumers. To assist ease the emotional pressure that can include infertility battle, the corporate implements a D2C distribution type that permits customers to get admission to their merchandise from the relaxation and secrecy of domestic.

To determine whether or not the goods are the precise have compatibility for them, the Hannah Lifestyles platform is done with a complete weblog and quiz function.

In an e mail to e27, co-founder Dr Benjamin Tee explains the product construction procedure that they undergo: “We center of attention on actual issues that {couples} face to increase our merchandise. That’s our start line earlier than inventing any new applied sciences or answers. Subsequent, we consulted with best fertility docs and experts to additional validate the unmet want and the answers we’re growing.”

The workforce took over 1,000 design iterations and prototypes earlier than launching their Sperm Information product; they start this means of product construction in 2019.

Additionally Learn: Why sexual wellness is the following frontier for marketers

Like many startups that purpose to resolve an issue, the founding of Hannah Lifestyles was once impressed through the co-founder’s private struggles. Assembly during the Stanford Biodesign Fellowship programme in 2014, Dr Tee and Raja intend to discover a answer that may assist customers conceive in a extra reasonably priced method –which had now not exist out there.

Dr Tee is an award-winning innovator in biomaterial sciences and scientific engineering applied sciences who gained his PhD from Stanford College in 2014 and was once decided on as an MIT TR35 innovator in 2016. Raja gained his stage in biomedical engineering from NUS and was once named as Forbes 30 Beneath 30 Asia for Healthcare and Science in 2017.

In the past, the co-founders had began Privi Scientific which was once received through HeMo Bioengineering.

What’s subsequent for Hannah Lifestyles

This week, the corporate introduced a US$5.15 million Pre-Sequence A investment spherical led through Monk’s Hill Ventures. In the past, they have got additionally raised investment from the likes of Golden Gate Ventures, Y Combinator, Sam Altman’s Scout fund, Anthro Ventures, Undertaking Singapore, Medtech Alliance 2, and angel buyers similar to Loh Yu-Chie.

It targets to make use of the investment to rent and scale advertising and marketing and gross sales operations to organize for its enlargement in the USA and Europe.

“Those are huge markets and we’ve robust networks there via our enjoy and buyers,” says Dr Tee. “We purpose to release in a couple of international locations and assist as many {couples} as conceivable of their circle of relatives development adventure.”

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Symbol Credit score: Hannah Lifestyles

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