Case Learn about: Happyr Well being – Ideas on opting for a startup location


Nicola Filzmoser and Cornelius Palm are healthcare marketers, co-founders of Happyr Well being and alumni of the MSt in Entrepreneurship programme.

Why we fell in love with Cambridge

Get started-ups fail steadily. Regardless of the way you outline failure, the observation is correct. If we speak about general liquidation, start-ups fail by means of round 30-40%. In relation to failure to succeed in efficiency forecasts, Shikhar Ghosh (HBS Prof. for Control) states that as much as 95% fail. 1

There are a lot of causes for failure. Consistent with CB-Insights, the highest 3 are a loss of marketplace want (42%), loss of investment (29%) and a suboptimal group (23%). I’ve skilled the failure of a tender corporate myself. A social jewelry label that we introduced with pals right through our bachelor research. 3 younger founders, no marketplace want, no related business enjoy, loss of group range, little capital, in a German-speaking tradition the place new founders must turn out themselves first. Those are all components that may simply be have shyed away from if the surroundings is true.

The instructional and implemented finding out atmosphere

For Happyr Well being, we selected Cambridge very strategically prematurely. We would have liked to stick in Europe for the early start-up stages. London leads Europe’s start-up rating on account of its excessive focus of capital and abundance of ability.2  Cambridge is just a 45-minute teach trip away and provides a lot of benefits (see under) that we will be able to admire as a virtual well being start-up.

Educational – the Cambridge Pass judgement on Industry College

The Cambridge Pass judgement on Industry College of the College of Cambridge gives a part-time grasp’s level in entrepreneurship. As founders of Happyr Well being, we’ve got benefited extremely from the enjoy of world-leading professors and our ideas had been conscientiously stepped forward via common educational analysis. Entrepreneurship calls for many choices in very unsure eventualities. Thru educational engagement with the topic, we’ve got received a large number of self assurance to make well-founded choices.

Cornelius and fellow Cambridge scholars. Picture by means of Christian Lu.

Carried out – the Accelerator of the College of Cambridge

The college accompanies marketers no longer most effective academically but in addition almost with a world-class accelerator. This gives the hyperlink between skilled marketers, mentors and start-ups. It was once nice to get to grasp the United Kingdom industry atmosphere with skilled mentors on a fast-track, averting commonplace errors and concluding prison issues early. Assured targets are more uncomplicated to succeed in when the speculation is known and a 2nd, skilled opinion seriously assesses our movements and helps us with the essential social capital.

Nicola and Cornelius with Andrew Hatcher, Mentor in Place of abode on the Entrepreneurship Centre at Cambridge Pass judgement on Industry College.

The wholesome pageant

For the reason that neighborhood of marketers within the accelerator may be very supportive and of prime quality, we will be able to be informed from each and every different or even really feel motivated by means of the wholesome aggressive force to develop past our limits. Cambridge hosts a lot of college competitions for start-ups annually. The Cambridge College Entrepreneurship Group has controlled to make the £10,000 pageant the most important pupil pageant on the planet, however there are masses different alternatives throughout the United Kingdom for us to compete with marketers and to outgrow ourselves.

Cornelius (left) and Karan Faridoon Bilimoria, Baron Bilimoria, CBE, DL, FCA (proper) on the Cambridge College Entrepreneur £2,000 problem. Picture by means of Pradeep Singh

The ability pool

Marketers aren’t any lone wolves. To create one thing from not anything, to head from 0 to one, you wish to have the give a boost to of many serving to arms. The college has a large affect at the town of Cambridge. About each 5th inhabitant is a pupil, the variety of backgrounds is big.  The land you stroll on, the constructions you discuss with, the entirety belongs to the college.  As alumni, we’ve got get entry to to a big community of useful scholars and professors. They steadily assist us professionally, attach us with different mavens or on occasion even give a boost to us as volunteers to deal with the giant workload. Cambridge may be reasonably small. A spot the place we will be able to naturally construct our community. You briefly evolve from colleagues to acquaintances to pals. And once enough monetary sources are to be had, expansion is more uncomplicated when you have a big community of ability at your disposal.

Scholars punting at the cam river. Picture by means of Scott Spedding

World businesses and establishments

Cambridge is also referred to as Europe’s “Silicon Fen”.  Many international businesses like AstraZeneca, Microsoft and Apple are situated right here. This no longer most effective draws extremely trained skills from all over the place the arena, nevertheless it additionally makes conceivable partnerships between start-ups and established gamers a lot more most probably.

Putting in a personal restricted corporate

Minimizing and simplifying bureaucratic processes isn’t just helpful in pandemic eventualities. As a start-up, you’ll be able to sign in your corporate in Nice Britain in a couple of mins and for £12. Once we consider the excessive failure charge of start-ups, you will need to assume in forward – Liquidation of the corporate may be comparably straight forward.


Get started-ups may also be funded in some ways. Those vary from loans, grants, awards and prize cash to non-public investments or within the best-case gross sales. In Cambridge, we’ve got noticed nice tasks, such because the aforementioned start-up competitions (see above: The Wholesome Festival) or .i.e. awards from the Santander Financial institution. Whilst COVID brought about us difficulties within the pre-seed spherical, we had been generously supported in our crowdfunding marketing campaign, to a big extent by means of the Cambridge community, and in addition since the crowdfunding processes had been straight forward and rapid. UK executive grant systems are clear and simple to seek out and will quilt 50% – 100% of study and construction prices.

Get started-up valuations are decrease in Europe than in the USA.  Alternatively, the neighborhood of personal buyers in Cambridge is easily evolved {and professional}. Mentors and private contacts assist us as founders to community with strategic buyers and identify truthful prerequisites for all events concerned. Many new early-stage tasks are growing and the proximity to London additionally aids in fundraising for personal capital.

The well-being of the founders

We as founders don’t wish to run a dash, however a marathon, to have a long-term certain impact within the entrepreneurial area. Because of this it is necessary that we really feel excellent in Cambridge. Thankfully, it’s reasonably simple to really feel at house in Cambridge. Although the town is small, there may be all the time one thing new to find and the variety of other folks makes where a nice bubble of various backgrounds. The previous the town and faculty constructions are stunning. Cambridge may be very inexperienced with many parks. The Cam River, the place the school groups teach within the morning, calmingly meanders during the town. It’s not unusual to look Cambridge cows within the town’s parks.  The principle method of delivery in Cambridge is the bicycle, which may be a very good strategy to get out of the town and calm down in Grantchester by means of taking a stroll within the geographical region.

Cambridge cows. Picture by means of Nicola Filzmoser

The British tradition and mentality

As founders, we communicate to many of us about our undertaking. This is helping us to increase our concepts additional, accumulate new impressions and be informed. In case you are met with grievance (and e.g. lacking tips for growth) proper in the beginning, it is extremely disconcerting. Once we introduced our preliminary and really immature ideas to the British, we had been generally inspired to proceed. We all the time met the British in a pleasant and useful way. We had been briefly related to private contacts or organized a follow-up appointment. In Cambridge (and the remainder of the United Kingdom) it occurs frequently that high-ranking other folks from e.g. control positions spend time with us to assist and with out anticipating any go back. I do know that British persons are self-critical in their start-up tradition. As in different portions of Europe, the tradition is just too risk-averse and lacks the large capital.  As German-speaking founders, we understand tradition as cutting edge and open to ingenious concepts. As a substitute of burning some huge cash with regards to fast failure, in the United Kingdom, you’ll be able to take a look at issues out in sandboxes and the nationwide area sooner than getting into the expansion segment. Put merely, you’ll be able to increase a product in the United Kingdom after which develop it in the United States.

Is Cambridge the holy grail for start-ups?

Even supposing Cambridge gives Happyr Well being excellent prerequisites, we don’t consider that Cambridge gives the similar for everybody. Many start-ups listed here are extremely technological, the groups are clinical, and the scene may be tailored to this within the non-public funding neighborhood. Get started-ups whose center of attention is extra consumer-oriented or whose groups don’t have any direct connection to the college are much less more likely to get pleasure from the Cambridge atmosphere. However we’re positive that there’s a appropriate ecosystem for each start-up center of attention. A person ecosystem that may give a boost to the groups of their distinctive missions to scale back the failure charge of start-ups and building up the enjoyment of entrepreneurship.





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